Travelian
Travelian, A Brand Built for the Bold Explorer
Travelian isn’t your average travel agency. It’s built for modern explorers who crave more than basic trips — they want real experiences.
But while their travel game was strong, their brand wasn’t telling that story. They needed more than a website and a few posts. They needed a full-on identity, a content engine, and marketing that didn’t feel like it came from 2012.
So they brought in Buzzz to make things move.
The challenge
Branding a travel agency into a brand for people who don’t do basic trips.
Travelian knew how to build dream trips, but they just couldn’t get enough dreamers through the door. Their brand was generic. Their site? Outdated. Their marketing? Either too safe or not hitting at all. Leads were low. Bookings were slower. And the market? Saturated with boring packages and templated ads.
They needed a brand that meant something. A platform that actually looked like adventure. And a digital strategy that could reach thrill-seekers, last-minute bookers, and high-end travelers all at once.
It wasn’t about selling travel. It was about building a brand people would trust to plan their next escape.
The solution
We started with the brand, building an identity that was bold, clean, and adventurous without being cliché. From logo to tone of voice, everything was made to speak to modern travelers, not just tourists.
Then, we designed a website that felt like a trip in itself — fast, clean, and focused on what people want: destinations, trust, and easy booking. After launch, we rolled out a full performance marketing plan across Google, Meta, TikTok, and YouTube — each channel targeting different traveler types with custom creatives that inspired action.
We backed it up with a content strategy full of travel tips, visual stories, and blog content optimized to show up when people were searching for their next adventure. With smart email flows and lead nurturing, we made sure no inquiry ever went cold.
Strategies
01.
Built a bold travel brand that made people want to book before they even saw a package
02.
Designed a site that sells the dream fast — with instant trust and no fluff
03.
Ran multi-channel ads targeting different traveler types with content that hit at every scroll
04.
Nurtured leads like pros — with emails that didn’t just remind, they excited
