Mirage
A hidden spot with good food turned into the neighborhood’s favorite hangout.
Mirage is a sleek bar and restaurant built for good food, good vibes, and long nights. While the physical space had the look, the energy, and the menu, they just weren’t getting enough local traffic. People nearby didn’t even know they existed.
They needed more than word of mouth. They needed visibility, hype, and a way to pull people in and keep them coming back. That’s where we stepped in to give Mirage the glow-up it deserved, both online and offline.
The challenge
Great food, no foot traffic, but that's the time to change that
Mirage had everything going for it, from great food to great space to a great vibe. But almost no one nearby knew it existed. The problem? Zero local visibility. No Google presence, no optimized site, no strong social game.
They were relying on word-of-mouth in a market that moves fast and scrolls even faster. The menu was on point, but the digital presence? Barely there. People couldn’t find them online, and even if they did, the website didn’t do justice to the vibe.
They needed more locals walking in and more regulars coming back. The challenge was clear: put Mirage on the map, online and in real life, and give people a reason to walk through the door, not just scroll past it.
The solution
First, we gave their old website a serious refresh.
A fast, mobile-friendly website built to convert hungry locals into paying customers. Then, we optimized their Google Business profile and dialed in local SEO so people could find them with a quick “bars near me” search. Once that was locked, we turned up the heat on social media, especially TikTok, to showcase the vibe with real, scroll-stopping content.
We also ran targeted Meta and Google ads that pulled in new foot traffic from the area. Add in a loyalty-focused email strategy, and Mirage was no longer just a spot you stumbled into; it became the spot people planned their night around.
Strategies
01.
Rebuilt the website to look and feel like Mirage — clean, fast, and mobile-first
02.
Focused hard on local SEO so Mirage showed up exactly when and where people were searching
03.
Dropped real-time TikTok content to capture the vibe and turn views into walk-ins
04.
Ran geo-targeted ads that brought nearby traffic straight to the front door
