Runii
Building a brand from the ground up that’s made for performance and built to last.
Runii is a premium sports shoe brand designed for athletes and fitness enthusiasts who demand performance, style, and comfort.
Starting from scratch, we helped them develop a brand that reflects these core values and positions them as a top player in the competitive sportswear market.
Runii isn’t just about shoes; it’s about giving athletes the edge they need to perform better. With an emphasis on quality, innovation, and sustainability, Runii was ready to enter the market with a strong, recognizable presence.
The challenge
Runii had premium shoes, but no one was lacing them up yet.
While Runii had the vision for a premium sports shoe brand, they needed everything from branding and design to marketing and online presence.
With zero brand recognition in a highly competitive market, Runii had to cut through the noise and convince customers they were the go-to choice for premium sports shoes.
The challenge was to create a compelling story around the brand, position it as a high-performance choice, and get people to take notice in an already crowded market. Runii needed a strategy to launch strong, build brand trust, and ensure consistent customer loyalty.
The solution
We went to work right away. First, we focused on the brand foundation, designing a bold, premium identity that communicated strength, innovation, and quality.
For branding, we gave Runii a visual presence that screamed performance and style, ensuring that every touchpoint, from the logo to the website, spoke to athletes and fitness lovers. We also crafted engaging social media campaigns, launched Meta ads, and drove Pinterest ads targeted to active audiences, pushing both awareness and sales.
We didn’t stop there — we built a responsive e-commerce website with a user-friendly shopping experience and optimized it for SEO to make sure customers could easily find it online. Finally, we worked on influencer marketing, teaming up with athletes and fitness influencers to create buzz and build brand credibility quickly.
Strategies
01.
Built a strong, bold brand identity that aligned with Runii’s premium, performance-focused values
02.
Ran targeted ads on Meta and Pinterest to reach active, fitness-oriented audiences and drive sales
03.
Optimized their website for easy navigation, quick checkout, and higher conversions
04.
Partnered with key influencers in the fitness world to amplify the brand’s reach and build trust quickly
