BUZZZ – Google Local Services Ads Cost Calculator<\/title>\n <style>\n :root {\n --bzz-bg: #0E0E0E;\n --bzz-panel: #151515;\n --bzz-text: #FFFFFF;\n --bzz-muted: #B7BDC6;\n --bzz-yellow: #F8D33A;\n --bzz-pink: #FF2E63;\n --bzz-border: #262626;\n }\n\n * {\n box-sizing: border-box;\n }\n\n html, body {\n margin: 0;\n padding: 0;\n background: var(--bzz-bg);\n color: var(--bzz-text);\n font-family: \"Inter\", \"Montserrat\", system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n }\n\n body {\n display: flex;\n justify-content: center;\n padding: 30px 12px;\n }\n\n .buzzz-glsa-calculator {\n max-width: 900px;\n width: 100%;\n margin: 0 auto;\n background: radial-gradient(circle at top, rgba(248, 211, 58, 0.08), transparent 55%) no-repeat,\n radial-gradient(circle at bottom, rgba(255, 46, 99, 0.08), transparent 55%) no-repeat,\n var(--bzz-bg);\n border-radius: 18px;\n padding: 24px 20px 28px;\n border: 1px solid rgba(255, 255, 255, 0.04);\n box-shadow: 0 20px 45px rgba(0, 0, 0, 0.7);\n position: relative;\n overflow: hidden;\n }\n\n .buzzz-glsa-calculator::before {\n content: \"\";\n position: absolute;\n inset: 0;\n background: radial-gradient(circle at 10% 0, rgba(255, 46, 99, 0.1), transparent 55%),\n radial-gradient(circle at 90% 100%, rgba(248, 211, 58, 0.1), transparent 55%);\n pointer-events: none;\n opacity: 0.7;\n }\n\n .buzzz-inner {\n position: relative;\n z-index: 1;\n }\n\n .bzz-header {\n display: flex;\n flex-direction: column;\n gap: 8px;\n margin-bottom: 20px;\n }\n\n .bzz-badge-row {\n display: flex;\n align-items: center;\n gap: 8px;\n flex-wrap: wrap;\n }\n\n .bzz-badge {\n display: inline-flex;\n align-items: center;\n gap: 8px;\n padding: 6px 12px;\n border-radius: 999px;\n border: 1px solid rgba(248, 211, 58, 0.35);\n background: rgba(21, 21, 21, 0.9);\n font-size: 11px;\n text-transform: uppercase;\n letter-spacing: 0.08em;\n color: var(--bzz-muted);\n }\n\n .bzz-dot {\n width: 8px;\n height: 8px;\n border-radius: 999px;\n background: linear-gradient(135deg, var(--bzz-pink), var(--bzz-yellow));\n box-shadow: 0 0 8px rgba(248, 211, 58, 0.7);\n animation: bzz-pulse 2.4s ease-in-out infinite;\n }\n\n @keyframes bzz-pulse {\n 0%, 100% { transform: scale(1); opacity: 0.9; }\n 50% { transform: scale(1.25); opacity: 1; }\n }\n\n .bzz-title-row {\n display: flex;\n justify-content: space-between;\n gap: 12px;\n align-items: flex-start;\n flex-wrap: wrap;\n }\n\n .bzz-title-main {\n max-width: 520px;\n }\n\n .bzz-title-main h1 {\n margin: 0 0 6px;\n font-size: 24px;\n letter-spacing: 0.02em;\n }\n\n .bzz-title-main p {\n margin: 0;\n font-size: 13px;\n color: var(--bzz-muted);\n }\n\n .bzz-title-highlight {\n padding: 10px 12px;\n border-radius: 12px;\n border: 1px solid rgba(255, 255, 255, 0.06);\n background: rgba(15, 15, 15, 0.9);\n font-size: 11px;\n color: var(--bzz-muted);\n max-width: 230px;\n }\n\n .bzz-title-highlight strong {\n color: var(--bzz-yellow);\n }\n\n .bzz-steps-grid {\n display: grid;\n grid-template-columns: minmax(0, 1.1fr) minmax(0, 1.1fr);\n gap: 16px;\n margin-bottom: 16px;\n }\n\n @media (max-width: 768px) {\n .bzz-steps-grid {\n grid-template-columns: minmax(0, 1fr);\n }\n }\n\n .bzz-card {\n background: rgba(21, 21, 21, 0.96);\n border-radius: 16px;\n border: 1px solid rgba(255, 255, 255, 0.04);\n padding: 14px 14px 12px;\n box-shadow: 0 12px 28px rgba(0, 0, 0, 0.6);\n position: relative;\n overflow: hidden;\n }\n\n .bzz-card::before {\n content: \"\";\n position: absolute;\n inset: 0;\n pointer-events: none;\n background: linear-gradient(135deg, rgba(255, 46, 99, 0.14), transparent 70%);\n opacity: 0;\n transition: opacity 0.25s ease;\n }\n\n .bzz-card:hover::before {\n opacity: 1;\n }\n\n .bzz-card-header {\n display: flex;\n justify-content: space-between;\n align-items: center;\n gap: 8px;\n margin-bottom: 10px;\n }\n\n .bzz-card-header-left {\n display: flex;\n align-items: center;\n gap: 8px;\n }\n\n .bzz-step-pill {\n font-size: 11px;\n padding: 3px 9px;\n border-radius: 999px;\n border: 1px solid rgba(255, 255, 255, 0.08);\n color: var(--bzz-muted);\n text-transform: uppercase;\n letter-spacing: 0.08em;\n }\n\n .bzz-card-title {\n font-size: 13px;\n font-weight: 600;\n }\n\n .bzz-card-sub {\n font-size: 11px;\n color: var(--bzz-muted);\n }\n\n .bzz-fields-grid {\n display: grid;\n grid-template-columns: minmax(0, 1fr);\n gap: 8px;\n }\n\n .bzz-field-group {\n display: flex;\n flex-direction: column;\n gap: 4px;\n position: relative;\n }\n\n .bzz-label-row {\n display: flex;\n align-items: center;\n gap: 6px;\n font-size: 12px;\n }\n\n .bzz-label-row span {\n font-weight: 500;\n }\n\n .bzz-label-row small {\n font-size: 11px;\n color: var(--bzz-muted);\n }\n\n .bzz-tooltip {\n position: relative;\n display: inline-flex;\n align-items: center;\n justify-content: center;\n width: 16px;\n height: 16px;\n border-radius: 999px;\n font-size: 10px;\n color: var(--bzz-yellow);\n border: 1px solid rgba(248, 211, 58, 0.5);\n cursor: default;\n }\n\n .bzz-tooltip-content {\n position: absolute;\n bottom: 120%;\n left: 50%;\n transform: translateX(-50%);\n background: #050505;\n color: var(--bzz-muted);\n border-radius: 10px;\n padding: 6px 8px;\n font-size: 11px;\n width: 210px;\n max-width: 240px;\n border: 1px solid rgba(255, 255, 255, 0.08);\n box-shadow: 0 10px 25px rgba(0, 0, 0, 0.9);\n opacity: 0;\n pointer-events: none;\n transition: opacity 0.18s ease, transform 0.18s ease;\n z-index: 20;\n text-align: left;\n line-height: 1.4;\n }\n\n .bzz-tooltip:hover .bzz-tooltip-content {\n opacity: 1;\n transform: translateX(-50%) translateY(-2px);\n }\n\n select, input[type=\"text\"] {\n background: #101010;\n border-radius: 10px;\n border: 1px solid var(--bzz-border);\n padding: 8px 10px;\n font-size: 12px;\n color: var(--bzz-text);\n outline: none;\n width: 100%;\n appearance: none;\n -webkit-appearance: none;\n -moz-appearance: none;\n position: relative;\n }\n\n select:focus, input[type=\"text\"]:focus {\n border-color: rgba(248, 211, 58, 0.8);\n box-shadow: 0 0 0 1px rgba(248, 211, 58, 0.5);\n }\n\n .bzz-select-wrap {\n position: relative;\n }\n\n .bzz-select-wrap::after {\n content: \"\u25be\";\n position: absolute;\n right: 10px;\n top: 50%;\n transform: translateY(-50%);\n font-size: 10px;\n color: var(--bzz-muted);\n pointer-events: none;\n }\n\n .bzz-helper {\n font-size: 11px;\n color: var(--bzz-muted);\n }\n\n .bzz-inline-note {\n font-size: 11px;\n color: var(--bzz-muted);\n margin-top: 4px;\n }\n\n .bzz-two-col {\n display: grid;\n grid-template-columns: minmax(0, 1fr) minmax(0, 1fr);\n gap: 8px;\n }\n\n @media (max-width: 640px) {\n .bzz-two-col {\n grid-template-columns: minmax(0, 1fr);\n }\n }\n\n .bzz-cta-row {\n margin-top: 10px;\n display: flex;\n justify-content: space-between;\n gap: 10px;\n align-items: center;\n flex-wrap: wrap;\n }\n\n .bzz-cta-row .bzz-note {\n font-size: 11px;\n color: var(--bzz-muted);\n }\n\n .bzz-btn-primary {\n border: none;\n cursor: pointer;\n padding: 10px 18px;\n border-radius: 999px;\n font-size: 13px;\n font-weight: 600;\n letter-spacing: 0.04em;\n text-transform: uppercase;\n color: #050505;\n background: linear-gradient(135deg, var(--bzz-pink), var(--bzz-yellow));\n box-shadow: 0 14px 30px rgba(255, 46, 99, 0.4);\n display: inline-flex;\n align-items: center;\n gap: 8px;\n position: relative;\n overflow: hidden;\n transition: transform 0.16s ease, box-shadow 0.16s ease;\n }\n\n .bzz-btn-primary::after {\n content: \"\";\n position: absolute;\n inset: 0;\n background: linear-gradient(120deg, rgba(255, 255, 255, 0.32), transparent 60%);\n mix-blend-mode: screen;\n transform: translateX(-120%);\n animation: bzz-sheen 3.5s infinite;\n }\n\n @keyframes bzz-sheen {\n 0% { transform: translateX(-120%); }\n 30% { transform: translateX(120%); }\n 100% { transform: translateX(120%); }\n }\n\n .bzz-btn-primary span {\n position: relative;\n z-index: 1;\n }\n\n .bzz-btn-primary:hover {\n transform: translateY(-1px);\n box-shadow: 0 18px 40px rgba(255, 46, 99, 0.55);\n }\n\n .bzz-btn-primary:active {\n transform: translateY(0);\n box-shadow: 0 9px 20px rgba(0, 0, 0, 0.8);\n }\n\n .bzz-btn-primary .bzz-emoji {\n font-size: 14px;\n }\n\n .bzz-results-wrapper {\n margin-top: 20px;\n }\n\n .bzz-results-header-row {\n display: flex;\n justify-content: space-between;\n align-items: center;\n gap: 10px;\n margin-bottom: 12px;\n flex-wrap: wrap;\n }\n\n .bzz-results-header-row h2 {\n margin: 0;\n font-size: 16px;\n }\n\n .bzz-results-tag {\n font-size: 11px;\n padding: 4px 10px;\n border-radius: 999px;\n border: 1px solid rgba(255, 255, 255, 0.08);\n color: var(--bzz-muted);\n display: inline-flex;\n align-items: center;\n gap: 6px;\n }\n\n .bzz-results-tag-dot {\n width: 7px;\n height: 7px;\n border-radius: 999px;\n background: linear-gradient(135deg, var(--bzz-pink), var(--bzz-yellow));\n box-shadow: 0 0 6px rgba(248, 211, 58, 0.9);\n }\n\n .bzz-results-grid {\n display: grid;\n grid-template-columns: minmax(0, 1.15fr) minmax(0, 1.1fr);\n gap: 14px;\n }\n\n @media (max-width: 768px) {\n .bzz-results-grid {\n grid-template-columns: minmax(0, 1fr);\n }\n }\n\n .bzz-results-main-card {\n background: radial-gradient(circle at top left, rgba(255, 46, 99, 0.22), transparent 60%),\n radial-gradient(circle at bottom right, rgba(248, 211, 58, 0.18), transparent 60%),\n #101010;\n border-radius: 16px;\n padding: 14px 14px 12px;\n border: 1px solid rgba(255, 255, 255, 0.08);\n box-shadow: 0 16px 40px rgba(0, 0, 0, 0.85);\n position: relative;\n overflow: hidden;\n }\n\n .bzz-results-main-top {\n display: flex;\n justify-content: space-between;\n align-items: flex-start;\n gap: 10px;\n margin-bottom: 8px;\n flex-wrap: wrap;\n }\n\n .bzz-results-main-top-left {\n display: flex;\n flex-direction: column;\n gap: 4px;\n }\n\n .bzz-summary-label {\n font-size: 11px;\n text-transform: uppercase;\n letter-spacing: 0.1em;\n color: var(--bzz-muted);\n }\n\n .bzz-summary-badge {\n font-size: 14px;\n font-weight: 600;\n display: inline-flex;\n align-items: center;\n gap: 6px;\n flex-wrap: wrap;\n }\n\n .bzz-summary-badge span.bzz-pill {\n font-size: 11px;\n border-radius: 999px;\n padding: 3px 8px;\n background: rgba(5, 5, 5, 0.55);\n border: 1px solid rgba(255, 255, 255, 0.12);\n color: var(--bzz-muted);\n }\n\n .bzz-results-main-top-right {\n text-align: right;\n font-size: 11px;\n color: var(--bzz-muted);\n }\n\n .bzz-results-main-top-right span {\n display: block;\n }\n\n .bzz-results-main-metrics {\n display: grid;\n grid-template-columns: repeat(3, minmax(0, 1fr));\n gap: 8px;\n margin-top: 6px;\n }\n\n @media (max-width: 540px) {\n .bzz-results-main-metrics {\n grid-template-columns: repeat(2, minmax(0, 1fr));\n }\n }\n\n .bzz-metric {\n font-size: 11px;\n padding: 6px 8px;\n background: rgba(0, 0, 0, 0.45);\n border-radius: 10px;\n border: 1px solid rgba(255, 255, 255, 0.04);\n }\n\n .bzz-metric-label {\n color: var(--bzz-muted);\n margin-bottom: 2px;\n }\n\n .bzz-metric-value {\n font-size: 13px;\n font-weight: 600;\n }\n\n .bzz-metric-sub {\n font-size: 11px;\n color: var(--bzz-muted);\n margin-top: 2px;\n }\n\n .bzz-results-side-card {\n background: rgba(11, 11, 11, 0.96);\n border-radius: 16px;\n padding: 10px 11px 10px;\n border: 1px solid rgba(255, 255, 255, 0.05);\n box-shadow: 0 14px 32px rgba(0, 0, 0, 0.85);\n display: grid;\n grid-template-rows: auto auto auto;\n gap: 8px;\n }\n\n .bzz-side-group-title {\n font-size: 12px;\n font-weight: 600;\n margin-bottom: 4px;\n }\n\n .bzz-side-metrics-grid {\n display: grid;\n grid-template-columns: repeat(2, minmax(0, 1fr));\n gap: 8px;\n }\n\n @media (max-width: 540px) {\n .bzz-side-metrics-grid {\n grid-template-columns: minmax(0, 1fr);\n }\n }\n\n .bzz-warning-box {\n background: rgba(255, 46, 99, 0.08);\n border-radius: 12px;\n padding: 8px 9px;\n border: 1px solid rgba(255, 46, 99, 0.4);\n font-size: 11px;\n color: var(--bzz-muted);\n }\n\n .bzz-warning-box strong {\n color: #ff8aa8;\n font-weight: 600;\n }\n\n .bzz-warning-box ul {\n margin: 4px 0 0;\n padding-left: 16px;\n }\n\n .bzz-warning-box li {\n margin: 2px 0;\n }\n\n .bzz-notes-box {\n background: rgba(12, 12, 12, 0.9);\n border-radius: 12px;\n padding: 7px 9px;\n border: 1px dashed rgba(255, 255, 255, 0.08);\n font-size: 11px;\n color: var(--bzz-muted);\n line-height: 1.5;\n }\n\n .bzz-notes-box strong {\n color: var(--bzz-yellow);\n }\n\n .bzz-hidden {\n display: none !important;\n }\n\n .bzz-error {\n border-color: rgba(255, 46, 99, 0.7) !important;\n box-shadow: 0 0 0 1px rgba(255, 46, 99, 0.5) !important;\n }\n\n @media (max-width: 480px) {\n .buzzz-glsa-calculator {\n padding: 18px 14px 22px;\n border-radius: 16px;\n }\n\n .bzz-title-main h1 {\n font-size: 21px;\n }\n }\n <\/style>\n<\/head>\n<body>\n <div class=\"buzzz-glsa-calculator\">\n <div class=\"buzzz-inner\">\n <header class=\"bzz-header\">\n <div class=\"bzz-badge-row\">\n <div class=\"bzz-badge\">\n <div class=\"bzz-dot\"><\/div>\n <span>GLSA budget \u2022 leads \u2022 ROI planner<\/span>\n <\/div>\n <\/div>\n <div class=\"bzz-title-row\">\n <div class=\"bzz-title-main\">\n <h1>Google Local Services Ads cost calculator<\/h1>\n <p>Model your GLSA budget, CPL, CPC, clicks, leads, jobs and profit before you launch. Choose your state, industry and assumptions, then calculate.<\/p>\n <\/div>\n <div class=\"bzz-title-highlight\">\n <strong>Reality check<\/strong><br \/>\n This is a planning model using market-based averages. Real GLSA performance will vary with reviews, response speed and competition.\n <\/div>\n <\/div>\n <\/header>\n\n <main>\n <section class=\"bzz-steps-grid\" aria-label=\"Inputs\">\n \n <div class=\"bzz-card\">\n <div class=\"bzz-card-header\">\n <div class=\"bzz-card-header-left\">\n <div class=\"bzz-step-pill\">Step 1<\/div>\n <div>\n <div class=\"bzz-card-title\">Your market<\/div>\n <div class=\"bzz-card-sub\">Country, US state \/ market & competition<\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-fields-grid\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Country \ud83c\udf0d<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"countrySelect\">\n <option value=\"\">Select country<\/option>\n <option value=\"us\">United States<\/option>\n <option value=\"ca\">Canada<\/option>\n <option value=\"uk\">United Kingdom<\/option>\n <option value=\"au\">Australia<\/option>\n <option value=\"eu\">Europe<\/option>\n <option value=\"other\">Other<\/option>\n <\/select>\n <\/div>\n <div class=\"bzz-helper\">Used for context. CPL is driven by your state\/market + industry + competition.<\/div>\n <\/div>\n\n <div class=\"bzz-two-col\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>State \/ market \ud83c\udfd9\ufe0f<\/span>\n <div class=\"bzz-tooltip\">?\n <div class=\"bzz-tooltip-content\">\n For US, pick your primary state. For non-US markets, use the options at the bottom (large metro \/ mid city \/ small town) to approximate your market cost.\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"marketSelect\">\n <option value=\"\">Select state \/ market<\/option>\n <optgroup label=\"US \u2022 Major states\">\n <option value=\"CA\">California<\/option>\n <option value=\"NY\">New York<\/option>\n <option value=\"TX\">Texas<\/option>\n <option value=\"FL\">Florida<\/option>\n <option value=\"IL\">Illinois<\/option>\n <option value=\"NJ\">New Jersey<\/option>\n <option value=\"WA\">Washington<\/option>\n <option value=\"MA\">Massachusetts<\/option>\n <option value=\"PA\">Pennsylvania<\/option>\n <option value=\"AZ\">Arizona<\/option>\n <option value=\"GA\">Georgia<\/option>\n <option value=\"CO\">Colorado<\/option>\n <option value=\"NC\">North Carolina<\/option>\n <option value=\"VA\">Virginia<\/option>\n <\/optgroup>\n <optgroup label=\"US \u2022 Other states\">\n <option value=\"AL\">Alabama<\/option>\n <option value=\"AK\">Alaska<\/option>\n <option value=\"AR\">Arkansas<\/option>\n <option value=\"CT\">Connecticut<\/option>\n <option value=\"DE\">Delaware<\/option>\n <option value=\"HI\">Hawaii<\/option>\n <option value=\"ID\">Idaho<\/option>\n <option value=\"IN\">Indiana<\/option>\n <option value=\"IA\">Iowa<\/option>\n <option value=\"KS\">Kansas<\/option>\n <option value=\"KY\">Kentucky<\/option>\n <option value=\"LA\">Louisiana<\/option>\n <option value=\"ME\">Maine<\/option>\n <option value=\"MD\">Maryland<\/option>\n <option value=\"MI\">Michigan<\/option>\n <option value=\"MN\">Minnesota<\/option>\n <option value=\"MS\">Mississippi<\/option>\n <option value=\"MO\">Missouri<\/option>\n <option value=\"MT\">Montana<\/option>\n <option value=\"NE\">Nebraska<\/option>\n <option value=\"NV\">Nevada<\/option>\n <option value=\"NH\">New Hampshire<\/option>\n <option value=\"NM\">New Mexico<\/option>\n <option value=\"ND\">North Dakota<\/option>\n <option value=\"OH\">Ohio<\/option>\n <option value=\"OK\">Oklahoma<\/option>\n <option value=\"OR\">Oregon<\/option>\n <option value=\"RI\">Rhode Island<\/option>\n <option value=\"SC\">South Carolina<\/option>\n <option value=\"SD\">South Dakota<\/option>\n <option value=\"TN\">Tennessee<\/option>\n <option value=\"UT\">Utah<\/option>\n <option value=\"VT\">Vermont<\/option>\n <option value=\"WV\">West Virginia<\/option>\n <option value=\"WI\">Wisconsin<\/option>\n <option value=\"WY\">Wyoming<\/option>\n <\/optgroup>\n <optgroup label=\"Non-US markets\">\n <option value=\"nonus_tier1\">Large metro (capital \/ mega city)<\/option>\n <option value=\"nonus_tier2\">Mid-size city \/ big suburb<\/option>\n <option value=\"nonus_tier3\">Small town \/ rural<\/option>\n <\/optgroup>\n <\/select>\n <\/div>\n <\/div>\n\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Competition level \u2694\ufe0f<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"competitionSelect\">\n <option value=\"\">Select competition<\/option>\n <option value=\"low\">Low<\/option>\n <option value=\"medium\">Medium<\/option>\n <option value=\"high\">High<\/option>\n <\/select>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Industry \ud83d\udd27<\/span>\n <div class=\"bzz-tooltip\">?\n <div class=\"bzz-tooltip-content\">\n Pick the closest match. This sets a base cost per lead which we adjust using your market and competition level.\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"industrySelect\">\n <option value=\"\">Select industry<\/option>\n <option value=\"plumber\">Plumber<\/option>\n <option value=\"electrician\">Electrician<\/option>\n <option value=\"hvac\">HVAC<\/option>\n <option value=\"locksmith\">Locksmith<\/option>\n <option value=\"pest\">Pest control<\/option>\n <option value=\"roofing\">Roofing<\/option>\n <option value=\"realestate\">Real estate<\/option>\n <option value=\"personalInjury\">Personal injury lawyer<\/option>\n <option value=\"immigration\">Immigration lawyer<\/option>\n <option value=\"otherHome\">Other home service<\/option>\n <option value=\"otherPro\">Other professional<\/option>\n <\/select>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"bzz-card\">\n <div class=\"bzz-card-header\">\n <div class=\"bzz-card-header-left\">\n <div class=\"bzz-step-pill\">Step 2<\/div>\n <div>\n <div class=\"bzz-card-title\">Goals & capacity<\/div>\n <div class=\"bzz-card-sub\">Budget or lead target plus job capacity<\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-fields-grid\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Goal mode \ud83c\udfaf<\/span>\n <div class=\"bzz-tooltip\">?\n <div class=\"bzz-tooltip-content\">\n Budget mode = you know how much you can spend.<br \/>\n Lead mode = you know how many leads you want GLSA to deliver.\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"goalModeSelect\">\n <option value=\"\">Select goal mode<\/option>\n <option value=\"budget\">I know my monthly budget<\/option>\n <option value=\"leads\">I know how many leads I want<\/option>\n <\/select>\n <\/div>\n <\/div>\n\n <div class=\"bzz-two-col\">\n <div class=\"bzz-field-group\" id=\"budgetRangeGroup\">\n <div class=\"bzz-label-row\">\n <span>Monthly ad budget \ud83d\udcb8<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"budgetRangeSelect\">\n <option value=\"\">Select budget range<\/option>\n <option value=\"750\">500 \u2013 1,000<\/option>\n <option value=\"1500\">1,000 \u2013 2,000<\/option>\n <option value=\"3000\">2,000 \u2013 4,000<\/option>\n <option value=\"6000\">4,000 \u2013 8,000<\/option>\n <option value=\"9000\">8,000 \u2013 10,000+<\/option>\n <\/select>\n <\/div>\n <div class=\"bzz-helper\">We use the midpoint of the range to model performance.<\/div>\n <\/div>\n\n <div class=\"bzz-field-group bzz-hidden\" id=\"leadGoalGroup\">\n <div class=\"bzz-label-row\">\n <span>Lead goal per month \ud83d\udce5<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"leadGoalSelect\">\n <option value=\"\">Select lead goal<\/option>\n <option value=\"15\">10 \u2013 20 leads<\/option>\n <option value=\"30\">20 \u2013 40 leads<\/option>\n <option value=\"50\">40 \u2013 60 leads<\/option>\n <option value=\"80\">60 \u2013 100 leads<\/option>\n <option value=\"120\">100+ leads<\/option>\n <\/select>\n <\/div>\n <div class=\"bzz-helper\">We use the midpoint to estimate the required budget.<\/div>\n <\/div>\n <\/div>\n\n <div class=\"bzz-two-col\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Monthly job capacity \ud83d\udcc6<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"capacitySelect\">\n <option value=\"\">Select capacity<\/option>\n <option value=\"20\">Up to 20 jobs<\/option>\n <option value=\"40\">Up to 40 jobs<\/option>\n <option value=\"60\">Up to 60 jobs<\/option>\n <option value=\"80\">60+ jobs<\/option>\n <\/select>\n <\/div>\n <\/div>\n\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Optional note<\/span>\n <\/div>\n <input type=\"text\" id=\"notesInput\" placeholder=\"Multi-location? Seasonality? Any special notes\u2026\" \/>\n <div class=\"bzz-inline-note\">For your notes only. This does not change the math.<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"bzz-card\">\n <div class=\"bzz-card-header\">\n <div class=\"bzz-card-header-left\">\n <div class=\"bzz-step-pill\">Step 3<\/div>\n <div>\n <div class=\"bzz-card-title\">Lead, click & job economics<\/div>\n <div class=\"bzz-card-sub\">CPL, CPC, conversion and value assumptions<\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-fields-grid\">\n <div class=\"bzz-two-col\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>CPL level \ud83d\udcb9<\/span>\n <div class=\"bzz-tooltip\">?\n <div class=\"bzz-tooltip-content\">\n Low = you expect to beat market average.<br \/>\n Typical = normal GLSA costs.<br \/>\n High = ultra-competitive, top placement or premium categories.\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"cplLevelSelect\">\n <option value=\"\">Select CPL level<\/option>\n <option value=\"low\">Low<\/option>\n <option value=\"typical\">Typical<\/option>\n <option value=\"high\">High<\/option>\n <\/select>\n <\/div>\n <\/div>\n\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Click \u2192 lead rate (%) \ud83d\uddb1\ufe0f\u27a1\ufe0f\ud83d\udce5<\/span>\n <div class=\"bzz-tooltip\">?\n <div class=\"bzz-tooltip-content\">\n What % of GLSA clicks turn into billable leads?<br \/>\n This lets us estimate CPC and total click volume from your CPL.\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"clickToLeadSelect\">\n <option value=\"\">Select click \u2192 lead rate<\/option>\n <option value=\"0.15\">10 \u2013 20%<\/option>\n <option value=\"0.25\">20 \u2013 30%<\/option>\n <option value=\"0.35\">30 \u2013 40%<\/option>\n <option value=\"0.45\">40 \u2013 50%<\/option>\n <\/select>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"bzz-two-col\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Lead \u2192 booked job rate (%) \u2705<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"conversionSelect\">\n <option value=\"\">Select conversion rate<\/option>\n <option value=\"0.15\">10 \u2013 20%<\/option>\n <option value=\"0.25\">20 \u2013 30%<\/option>\n <option value=\"0.35\">30 \u2013 40%<\/option>\n <option value=\"0.45\">40 \u2013 50%<\/option>\n <\/select>\n <\/div>\n <\/div>\n\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Average job value \ud83d\udcb5<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"jobValueSelect\">\n <option value=\"\">Select average job value<\/option>\n <option value=\"200\">100 \u2013 300<\/option>\n <option value=\"450\">300 \u2013 600<\/option>\n <option value=\"900\">600 \u2013 1,200<\/option>\n <option value=\"1800\">1,200 \u2013 2,400<\/option>\n <option value=\"3000\">2,500+<\/option>\n <\/select>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"bzz-two-col\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Profit margin (%) \ud83d\udcca<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"marginSelect\">\n <option value=\"\">Select profit margin<\/option>\n <option value=\"0.25\">20 \u2013 30%<\/option>\n <option value=\"0.35\">30 \u2013 40%<\/option>\n <option value=\"0.45\">40 \u2013 50%<\/option>\n <option value=\"0.55\">50 \u2013 60%<\/option>\n <\/select>\n <\/div>\n <\/div>\n\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Scenario label (optional)<\/span>\n <\/div>\n <input type=\"text\" id=\"scenarioNameInput\" placeholder=\"Example: Summer push, New city launch, Brand rebuild\u2026\" \/>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"bzz-card\">\n <div class=\"bzz-card-header\">\n <div class=\"bzz-card-header-left\">\n <div class=\"bzz-step-pill\">Run model<\/div>\n <div>\n <div class=\"bzz-card-title\">Calculate your GLSA economics<\/div>\n <div class=\"bzz-card-sub\">We\u2019ll estimate CPL, CPC, clicks, leads, jobs, revenue, profit and ROI.<\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-cta-row\">\n <div class=\"bzz-note\">\n Fill the dropdowns and hit calculate. Use this as a planning baseline before you launch or scale spend.\n <\/div>\n <button id=\"calculateBtn\" class=\"bzz-btn-primary\" type=\"button\">\n <span class=\"bzz-emoji\">\u26a1<\/span>\n <span>Calculate<\/span>\n <\/button>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"bzz-results-wrapper bzz-hidden\" id=\"resultsSection\" aria-label=\"Results\">\n <div class=\"bzz-results-header-row\">\n <h2>GLSA performance snapshot<\/h2>\n <div class=\"bzz-results-tag\" id=\"summaryTag\">\n <div class=\"bzz-results-tag-dot\"><\/div>\n <span id=\"summaryTagText\">Balanced plan<\/span>\n <\/div>\n <\/div>\n\n <div class=\"bzz-results-grid\">\n \n <div class=\"bzz-results-main-card\">\n <div class=\"bzz-results-main-top\">\n <div class=\"bzz-results-main-top-left\">\n <div class=\"bzz-summary-label\">Overall summary<\/div>\n <div class=\"bzz-summary-badge\">\n <span id=\"summaryHeadline\">Solid GLSA economics<\/span>\n <span class=\"bzz-pill\" id=\"roiBadgeLabel\">ROI target 2x+<\/span>\n <\/div>\n <\/div>\n <div class=\"bzz-results-main-top-right\">\n <span id=\"scenarioLabelText\"><\/span>\n <span id=\"contextLabelText\"><\/span>\n <\/div>\n <\/div>\n\n <div class=\"bzz-results-main-metrics\">\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Estimated CPL<\/div>\n <div class=\"bzz-metric-value\" id=\"metricCpl\">$0<\/div>\n <div class=\"bzz-metric-sub\">Market + industry + competition + CPL level<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Monthly ad budget<\/div>\n <div class=\"bzz-metric-value\" id=\"metricBudget\">$0<\/div>\n <div class=\"bzz-metric-sub\" id=\"metricBudgetMode\">Based on your goal mode<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Leads per month<\/div>\n <div class=\"bzz-metric-value\" id=\"metricLeads\">0<\/div>\n <div class=\"bzz-metric-sub\" id=\"metricLeadsPerDay\">0 per day (approx)<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Booked jobs per month<\/div>\n <div class=\"bzz-metric-value\" id=\"metricJobs\">0<\/div>\n <div class=\"bzz-metric-sub\" id=\"metricJobsCapacity\">Capacity check: n\/a<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Estimated revenue<\/div>\n <div class=\"bzz-metric-value\" id=\"metricRevenue\">$0<\/div>\n <div class=\"bzz-metric-sub\">Before GLSA ad costs<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Estimated profit<\/div>\n <div class=\"bzz-metric-value\" id=\"metricProfit\">$0<\/div>\n <div class=\"bzz-metric-sub\" id=\"metricProfitAfter\">After ad spend at chosen margin<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"bzz-results-side-card\">\n <div>\n <div class=\"bzz-side-group-title\">Traffic & unit economics<\/div>\n <div class=\"bzz-side-metrics-grid\">\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Cost per booked job<\/div>\n <div class=\"bzz-metric-value\" id=\"metricCostPerJob\">$0<\/div>\n <div class=\"bzz-metric-sub\">Ad spend divided by jobs<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">ROI multiple<\/div>\n <div class=\"bzz-metric-value\" id=\"metricRoi\">0x<\/div>\n <div class=\"bzz-metric-sub\">Revenue \u00f7 ad spend<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Estimated CPC<\/div>\n <div class=\"bzz-metric-value\" id=\"metricCpc\">$0<\/div>\n <div class=\"bzz-metric-sub\">Modeled from CPL & click \u2192 lead rate<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Monthly clicks<\/div>\n <div class=\"bzz-metric-value\" id=\"metricClicks\">0<\/div>\n <div class=\"bzz-metric-sub\">Estimated GLSA click volume<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"bzz-warning-box bzz-hidden\" id=\"warningsBox\">\n <strong>Model warnings<\/strong>\n <ul id=\"warningsList\"><\/ul>\n <\/div>\n\n <div class=\"bzz-notes-box\">\n <strong>Notes<\/strong><br \/>\n This calculator is directional. Real GLSA performance will fluctuate with reviews, geography, time of day, disputes and how fast your team answers leads.<br \/><br \/>\n <span id=\"userNoteEcho\"><\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n <\/main>\n <\/div>\n <\/div>\n\n <script>\n (function () {\n const MIN_CPL = 10;\n\n \/* Base CPL table: industry \u2192 { tier1, tier2, tier3 } *\/\n const baseCPL = {\n plumber: { tier1: 55, tier2: 45, tier3: 35 },\n electrician: { tier1: 50, tier2: 40, tier3: 30 },\n hvac: { tier1: 60, tier2: 50, tier3: 40 },\n locksmith: { tier1: 40, tier2: 30, tier3: 22 },\n pest: { tier1: 45, tier2: 35, tier3: 28 },\n roofing: { tier1: 75, tier2: 60, tier3: 45 },\n realestate: { tier1: 70, tier2: 55, tier3: 40 },\n personalInjury:{ tier1: 140, tier2: 110, tier3: 85 },\n immigration: { tier1: 90, tier2: 70, tier3: 55 },\n otherHome: { tier1: 45, tier2: 35, tier3: 25 },\n otherPro: { tier1: 65, tier2: 50, tier3: 40 }\n };\n\n const competitionModifier = {\n low: 0.9,\n medium: 1.0,\n high: 1.2\n };\n\n const cplLevelModifier = {\n low: 0.9,\n typical: 1.0,\n high: 1.1\n };\n\n const countryLabels = {\n us: \"United States\",\n ca: \"Canada\",\n uk: \"United Kingdom\",\n au: \"Australia\",\n eu: \"Europe\",\n other: \"Other markets\"\n };\n\n const marketLabels = {\n CA: \"California\",\n NY: \"New York\",\n TX: \"Texas\",\n FL: \"Florida\",\n IL: \"Illinois\",\n NJ: \"New Jersey\",\n WA: \"Washington\",\n MA: \"Massachusetts\",\n PA: \"Pennsylvania\",\n AZ: \"Arizona\",\n GA: \"Georgia\",\n CO: \"Colorado\",\n NC: \"North Carolina\",\n VA: \"Virginia\",\n AL: \"Alabama\",\n AK: \"Alaska\",\n AR: \"Arkansas\",\n CT: \"Connecticut\",\n DE: \"Delaware\",\n HI: \"Hawaii\",\n ID: \"Idaho\",\n IN: \"Indiana\",\n IA: \"Iowa\",\n KS: \"Kansas\",\n KY: \"Kentucky\",\n LA: \"Louisiana\",\n ME: \"Maine\",\n MD: \"Maryland\",\n MI: \"Michigan\",\n MN: \"Minnesota\",\n MS: \"Mississippi\",\n MO: \"Missouri\",\n MT: \"Montana\",\n NE: \"Nebraska\",\n NV: \"Nevada\",\n NH: \"New Hampshire\",\n NM: \"New Mexico\",\n ND: \"North Dakota\",\n OH: \"Ohio\",\n OK: \"Oklahoma\",\n OR: \"Oregon\",\n RI: \"Rhode Island\",\n SC: \"South Carolina\",\n SD: \"South Dakota\",\n TN: \"Tennessee\",\n UT: \"Utah\",\n VT: \"Vermont\",\n WV: \"West Virginia\",\n WI: \"Wisconsin\",\n WY: \"Wyoming\",\n nonus_tier1: \"Large non-US metro\",\n nonus_tier2: \"Non-US mid-size city\",\n nonus_tier3: \"Non-US small town \/ rural\"\n };\n\n const industryLabels = {\n plumber: \"Plumber\",\n electrician: \"Electrician\",\n hvac: \"HVAC\",\n locksmith: \"Locksmith\",\n pest: \"Pest control\",\n roofing: \"Roofing\",\n realestate: \"Real estate\",\n personalInjury: \"Personal injury lawyer\",\n immigration: \"Immigration lawyer\",\n otherHome: \"Other home service\",\n otherPro: \"Other professional\"\n };\n\n function $(id) {\n return document.getElementById(id);\n }\n\n const goalModeSelect = $(\"goalModeSelect\");\n const budgetRangeGroup = $(\"budgetRangeGroup\");\n const budgetRangeSelect = $(\"budgetRangeSelect\");\n const leadGoalGroup = $(\"leadGoalGroup\");\n const leadGoalSelect = $(\"leadGoalSelect\");\n\n const resultsSection = $(\"resultsSection\");\n const summaryTagText = $(\"summaryTagText\");\n const summaryHeadline = $(\"summaryHeadline\");\n const roiBadgeLabel = $(\"roiBadgeLabel\");\n\n const metricCpl = $(\"metricCpl\");\n const metricBudget = $(\"metricBudget\");\n const metricBudgetMode = $(\"metricBudgetMode\");\n const metricLeads = $(\"metricLeads\");\n const metricLeadsPerDay = $(\"metricLeadsPerDay\");\n const metricJobs = $(\"metricJobs\");\n const metricJobsCapacity = $(\"metricJobsCapacity\");\n const metricRevenue = $(\"metricRevenue\");\n const metricProfit = $(\"metricProfit\");\n const metricProfitAfter = $(\"metricProfitAfter\");\n const metricCostPerJob = $(\"metricCostPerJob\");\n const metricRoi = $(\"metricRoi\");\n const metricCpc = $(\"metricCpc\");\n const metricClicks = $(\"metricClicks\");\n\n const scenarioLabelText = $(\"scenarioLabelText\");\n const contextLabelText = $(\"contextLabelText\");\n\n const warningsBox = $(\"warningsBox\");\n const warningsList = $(\"warningsList\");\n const userNoteEcho = $(\"userNoteEcho\");\n\n function formatCurrency(value) {\n if (!isFinite(value)) return \"$0\";\n return \"$\" + Math.round(value).toLocaleString(\"en-US\");\n }\n\n function formatNumber(value, decimals) {\n if (!isFinite(value)) return \"0\";\n return Number(value).toFixed(decimals);\n }\n\n function handleGoalModeChange() {\n const mode = goalModeSelect.value;\n if (mode === \"budget\") {\n budgetRangeGroup.classList.remove(\"bzz-hidden\");\n leadGoalGroup.classList.add(\"bzz-hidden\");\n } else if (mode === \"leads\") {\n leadGoalGroup.classList.remove(\"bzz-hidden\");\n budgetRangeGroup.classList.add(\"bzz-hidden\");\n } else {\n budgetRangeGroup.classList.remove(\"bzz-hidden\");\n leadGoalGroup.classList.add(\"bzz-hidden\");\n }\n }\n\n goalModeSelect.addEventListener(\"change\", handleGoalModeChange);\n\n function clearErrors() {\n const errorFields = document.querySelectorAll(\".bzz-error\");\n errorFields.forEach(function (el) {\n el.classList.remove(\"bzz-error\");\n });\n }\n\n function applyError(el) {\n if (el) el.classList.add(\"bzz-error\");\n }\n\n function getTierForMarket(marketValue) {\n const tier1States = [\"CA\",\"NY\",\"TX\",\"FL\",\"IL\",\"NJ\",\"WA\",\"MA\",\"PA\",\"AZ\",\"GA\",\"CO\",\"NC\",\"VA\",\"MD\"];\n const tier2States = [\"MI\",\"MN\",\"TN\",\"MO\",\"WI\",\"OR\",\"IN\",\"NV\",\"UT\",\"CT\",\"SC\",\"AL\",\"LA\",\"KY\",\"OK\",\"KS\",\"OH\"];\n const tier3States = [\n \"AL\",\"AK\",\"AR\",\"DE\",\"HI\",\"ID\",\"IA\",\"KS\",\"KY\",\"LA\",\"ME\",\"MS\",\"MT\",\"NE\",\"NH\",\n \"NM\",\"ND\",\"RI\",\"SD\",\"VT\",\"WV\",\"WY\"\n ];\n\n if (tier1States.indexOf(marketValue) !== -1) return \"tier1\";\n if (tier2States.indexOf(marketValue) !== -1) return \"tier2\";\n if (tier3States.indexOf(marketValue) !== -1) return \"tier3\";\n\n if (marketValue === \"nonus_tier1\") return \"tier1\";\n if (marketValue === \"nonus_tier2\") return \"tier2\";\n if (marketValue === \"nonus_tier3\") return \"tier3\";\n\n return \"tier2\";\n }\n\n function validateInputs() {\n clearErrors();\n let valid = true;\n\n const requiredSelects = [\n $(\"countrySelect\"),\n $(\"marketSelect\"),\n $(\"competitionSelect\"),\n $(\"industrySelect\"),\n $(\"goalModeSelect\"),\n $(\"capacitySelect\"),\n $(\"cplLevelSelect\"),\n $(\"clickToLeadSelect\"),\n $(\"conversionSelect\"),\n $(\"jobValueSelect\"),\n $(\"marginSelect\")\n ];\n\n requiredSelects.forEach(function (sel) {\n if (sel && !sel.value) {\n applyError(sel);\n valid = false;\n }\n });\n\n const goalMode = goalModeSelect.value;\n if (goalMode === \"budget\") {\n if (!budgetRangeSelect.value) {\n applyError(budgetRangeSelect);\n valid = false;\n }\n } else if (goalMode === \"leads\") {\n if (!leadGoalSelect.value) {\n applyError(leadGoalSelect);\n valid = false;\n }\n }\n\n return valid;\n }\n\n function computeCpl(industry, tierKey, competition, cplLevel) {\n const baseByIndustry = baseCPL[industry] || baseCPL.otherHome;\n const base = baseByIndustry[tierKey] || baseByIndustry.tier2;\n const compMod = competitionModifier[competition] || 1;\n const cplMod = cplLevelModifier[cplLevel] || 1;\n let cpl = base * compMod * cplMod;\n if (cpl < MIN_CPL) cpl = MIN_CPL;\n return cpl;\n }\n\n function classifyPlan(roi, capacityUsage) {\n if (!isFinite(roi) || roi <= 0) {\n return {\n headline: \"Needs work\",\n tag: \"Low ROI scenario\",\n roiBadge: \"ROI currently below 1x\"\n };\n }\n\n if (roi >= 4 && capacityUsage >= 0.4 && capacityUsage <= 0.9) {\n return {\n headline: \"High leverage GLSA plan\",\n tag: \"Aggressive growth ready\",\n roiBadge: \"ROI target 4x+\"\n };\n }\n\n if (roi >= 2 && capacityUsage <= 1.0) {\n return {\n headline: \"Balanced GLSA economics\",\n tag: \"Healthy mix of volume & profit\",\n roiBadge: \"ROI target 2x+\"\n };\n }\n\n if (roi < 2 && capacityUsage <= 1.0) {\n return {\n headline: \"Volume heavy, profit light\",\n tag: \"Tighten filters or raise pricing\",\n roiBadge: \"ROI currently under 2x\"\n };\n }\n\n if (capacityUsage > 1.0) {\n return {\n headline: \"Leads exceed capacity\",\n tag: \"Either add crew or reduce lead goals\",\n roiBadge: \"ROI depends on ops readiness\"\n };\n }\n\n return {\n headline: \"GLSA scenario preview\",\n tag: \"Adjust inputs until it feels right\",\n roiBadge: \"Planning baseline only\"\n };\n }\n\n function calculate() {\n if (!validateInputs()) {\n resultsSection.classList.add(\"bzz-hidden\");\n return;\n }\n\n const country = $(\"countrySelect\").value;\n const market = $(\"marketSelect\").value;\n const competition = $(\"competitionSelect\").value;\n const industry = $(\"industrySelect\").value;\n const goalMode = goalModeSelect.value;\n const capacity = Number($(\"capacitySelect\").value || 0);\n const cplLevel = $(\"cplLevelSelect\").value;\n const clickToLeadRate = Number($(\"clickToLeadSelect\").value || 0);\n const conversionRate = Number($(\"conversionSelect\").value || 0);\n const avgJobValue = Number($(\"jobValueSelect\").value || 0);\n const margin = Number($(\"marginSelect\").value || 0);\n\n const notes = $(\"notesInput\").value.trim();\n const scenarioName = $(\"scenarioNameInput\").value.trim();\n\n const tierKey = getTierForMarket(market);\n const cpl = computeCpl(industry, tierKey, competition, cplLevel);\n\n let budget = 0;\n let leads = 0;\n\n if (goalMode === \"budget\") {\n const budgetMid = Number(budgetRangeSelect.value || 0);\n budget = budgetMid;\n leads = budgetMid \/ cpl;\n } else if (goalMode === \"leads\") {\n const leadTarget = Number(leadGoalSelect.value || 0);\n leads = leadTarget;\n budget = leadTarget * cpl;\n }\n\n const leadsPerDay = leads \/ 30;\n const jobs = leads * conversionRate;\n const revenue = jobs * avgJobValue;\n const profit = revenue * margin - budget;\n const roi = budget > 0 ? revenue \/ budget : 0;\n const costPerJob = jobs > 0 ? budget \/ jobs : 0;\n\n const clicks = clickToLeadRate > 0 ? leads \/ clickToLeadRate : 0;\n const cpc = clicks > 0 ? budget \/ clicks : 0;\n\n const capacityUsage = capacity > 0 ? jobs \/ capacity : 0;\n const classification = classifyPlan(roi, capacityUsage);\n\n metricCpl.textContent = formatCurrency(cpl);\n metricBudget.textContent = formatCurrency(budget);\n metricBudgetMode.textContent =\n goalMode === \"budget\"\n ? \"Budget-driven scenario\"\n : \"Lead target-driven scenario\";\n\n metricLeads.textContent = formatNumber(leads, 0);\n metricLeadsPerDay.textContent = formatNumber(leadsPerDay, 1) + \" per day (approx)\";\n metricJobs.textContent = formatNumber(jobs, 1);\n\n if (capacity > 0) {\n const usagePercent = capacityUsage * 100;\n metricJobsCapacity.textContent =\n \"Using about \" + formatNumber(usagePercent, 0) + \"% of your capacity (\" +\n formatNumber(capacity, 0) + \" jobs)\";\n } else {\n metricJobsCapacity.textContent = \"Capacity not set\";\n }\n\n metricRevenue.textContent = formatCurrency(revenue);\n metricProfit.textContent = formatCurrency(profit);\n metricProfitAfter.textContent =\n \"After ad spend at approx \" + formatNumber(margin * 100, 0) + \"% profit margin\";\n\n metricCostPerJob.textContent = jobs > 0 ? formatCurrency(costPerJob) : \"$0\";\n metricRoi.textContent = roi > 0 ? formatNumber(roi, 1) + \"x\" : \"0x\";\n\n metricClicks.textContent = formatNumber(clicks, 0);\n metricCpc.textContent = cpc > 0 ? formatCurrency(cpc) : \"$0\";\n\n summaryHeadline.textContent = classification.headline;\n summaryTagText.textContent = classification.tag;\n roiBadgeLabel.textContent = classification.roiBadge;\n\n const countryLabel = countryLabels[country] || \"\";\n const marketLabel = marketLabels[market] || \"\";\n const industryLabel = industryLabels[industry] || \"\";\n\n const parts = [];\n if (industryLabel) parts.push(industryLabel);\n if (marketLabel) parts.push(marketLabel);\n if (countryLabel) parts.push(countryLabel);\n\n scenarioLabelText.textContent =\n scenarioName ? \"Scenario: \" + scenarioName : \"Scenario: Default GLSA plan\";\n\n contextLabelText.textContent = parts.length\n ? parts.join(\" \u2022 \")\n : \"Context: Market details not fully set\";\n\n const warnings = [];\n\n if (jobs < 1) {\n warnings.push(\"Your inputs result in fewer than 1 booked job per month. Consider raising budget, improving conversion or targeting higher intent jobs.\");\n }\n\n if (capacity > 0 && jobs > capacity) {\n warnings.push(\"Estimated jobs exceed your stated capacity. Either add crew, extend hours or reduce lead targets.\");\n }\n\n if (budget < 500 || leads < 10) {\n warnings.push(\"Budget or lead volume is quite low. GLSA performance is usually more stable above $500\/month and 10+ leads.\");\n }\n\n if (roi < 2 && revenue > 0 && budget > 0) {\n warnings.push(\"ROI is below 2x. Revisit your pricing, margin assumptions or focus on higher value services.\");\n }\n\n if (!clicks || !cpc || clickToLeadRate <= 0) {\n warnings.push(\"Click \u2192 lead rate isn\u2019t set realistically. Fine-tune that dropdown to get a more accurate CPC and click forecast.\");\n }\n\n if (warnings.length > 0) {\n warningsBox.classList.remove(\"bzz-hidden\");\n warningsList.innerHTML = \"\";\n warnings.forEach(function (msg) {\n const li = document.createElement(\"li\");\n li.textContent = msg;\n warningsList.appendChild(li);\n });\n } else {\n warningsBox.classList.add(\"bzz-hidden\");\n warningsList.innerHTML = \"\";\n }\n\n if (notes || scenarioName) {\n const noteTextPieces = [];\n if (scenarioName) {\n noteTextPieces.push(\"Scenario label: \" + scenarioName + \".\");\n }\n if (notes) {\n noteTextPieces.push(\"Your note: \" + notes);\n }\n userNoteEcho.textContent = noteTextPieces.join(\" \");\n } else {\n userNoteEcho.textContent =\n \"Tip \u2013 lock in one scenario, screenshot it, then tweak one variable at a time (budget, CPL level or conversion rate) to compare GLSA outcomes.\";\n }\n\n resultsSection.classList.remove(\"bzz-hidden\");\n resultsSection.scrollIntoView({ 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hLD0rcBkIEQcJagcTHQEHEB0AcWNSMT5wMz0hfn4sISg9Nz54DTE2LGAZKio5IXllZX8tNjw9PjE2PTx\/cSNSOzc2Kyx4Njc2Oz1lNj0veA0xNixgGSoqOSFwYHFjUjE+cCwhKD03Png7KiEoLDd5ZWV\/LTY8PT4xNj08f35+OyohKCw3dj89LAo5Njw3NQ45NC09K3EjUjsqISgsN3Y\/PSwKOTY8NzUOOTQtPStwNjc2Oz1xY1IlPTQrPSNSPjcqcDQ9LHgxZWhjMWQ2NzY7PXY0PTY\/LDBjMXNzcTY3Njs9AzEFZXAVOSwwdio5Njw3NXBxcmptbnF+am1tY1IlUjs3NisseD02O2VwLCEoPTc+eAw9ICwdNjs3PD0qeWVlfy02PD0+MTY9PH9xZzY9L3gMPSAsHTY7Nzw9KnBxYjYtNDRjUjs3NisseCg0OTE2GiEsPStlPTY7Zz02O3Y9Njs3PD1wKStxYnA+LTY7LDE3NnBxI1I7NzYrLHg5KiplNj0veA0xNixgGSoqOSFwKSt2ND02PywwcWNSPjcqcDQ9LHgxZWhjMWQpK3Y0PTY\/LDBjMXNzcTkqKgMxBWUpK3Y7MDkqGzc8PRkscDFxfmptbWNSKj0sLSo2eDkqKmNSJXFwcWNSOzc2Kyx4Mz0hFTksZTY9L3gNMTYsYBkqKjkhcDM9IXY0PTY\/LDBzNjc2Oz12ND02PywwcWNSMz0hFTksdis9LHAzPSF0aHFjUjM9IRU5LHYrPSxwNjc2Oz10Mz0hdjQ9Nj8sMHFjUjs3NisseDsxKDA9KhohLD0rZSo7bHAzPSEVOSx0KDQ5MTYaISw9K3FjUjs3NisseCg5ITQ3OTxlNj0veA0xNixgGSoqOSFwNjc2Oz12ND02PywwczsxKDA9KhohLD0rdjQ9Nj8sMHFjUig5ITQ3OTx2Kz0scDY3Njs9dGhxY1IoOSE0Nzk8dis9LHA7MSgwPSoaISw9K3Q2NzY7PXY0PTY\/LDBxY1I7NzYrLHgoOTszPTxlOiEsPSsMNxpubA0qNHAoOSE0Nzk8cWNSMT5wKDk7Mz08cSNSKj0sLSo2eDkoMRo5Kz1zf3c5KDF3MTY8PSB2KDAoZyllf3MoOTszPTxjUiVSJVIqPSwtKjZ\/f2NSJTs5LDswcD1xI1IqPSwtKjZ\/f2NSJVIlUjkrITY7eD4tNjssMTc2eDw9OyohKCwZKDEdNi49NDcoPXA3OjJ0Kzs3KD1xI1IsKiEjUjE+cHk3OjIkJCwhKD03Png3OjJ5ZWV\/NzoyPTssf3EqPSwtKjZ4NzoyY1IxPnAsISg9Nz54Nzoydil5ZWV\/KywqMTY\/fyQkeTc6MnYpcSo9LC0qNng3OjJjUjs3NisseCs5Pj0LOzcoPWVwLCEoPTc+eCs7Nyg9ZWVlfyssKjE2P39+fncGAzl1Imh1YQcFI2l0aW4lfHcxdiw9KyxwKzs3KD1xcWcrOzcoPWJ\/Oz4\/f2NSOzc2Kyx4OjkrPRM9IWUwPSAMNxohLD0rcBkIEQcJagcTHQEHEB0AcWNSMT5weTo5Kz0TPSFxKj0sLSo2eDc6MmNSMT5wNzoydj02O2VlZX8\/OzVpf3EjUiwqISNSOzc2Kyx4KDk7Mz08ZTpubC0qNAw3GiEsPStwNzoydilxY1IxPnB5KDk7Mz08JCQoOTszPTx2ND02PywwZHBpanNpbnNpcXEsMCo3L3g2PS94HSoqNypwfz87NQcoOTszPTx\/cWNSOzc2Kyx4MS5lKDk7Mz08dis0MTs9cGh0aWpxY1I7NzYrLHg7MSgwPSoPMSwwDDk\/ZSg5OzM9PHYrNDE7PXBpanFjUjs3NisseD87NRQ5Oj00ZSs5Pj0LOzcoPXN\/JD87NWl\/Y1I7NzYrLHg0OTo9NGVwLCEoPTc+eAw9ICwdNjs3PD0qeWVlfy02PD0+MTY9PH9xZzY9L3gMPSAsHTY7Nzw9KnBxdj02Ozc8PXA\/OzUUOTo9NHFicD4tNjssMTc2cHEjUjs3NisseCtlPzs1FDk6PTRjUjs3NisseDkqKmU2PS94DTE2LGAZKio5IXArdjQ9Nj8sMHFjUj43KnA0PSx4MWVoYzFkK3Y0PTY\/LDBjMXNzcTkqKgMxBWUrdjswOSobNzw9GSxwMXF+am1tY1IqPSwtKjZ4OSoqY1IlcXBxY1I7NzYrLHgzPSEaISw9K2U5LzkxLHgrMDlqbW4aISw9K3A7NzY7OSwaISw9K3A6OSs9Ez0hdDQ5Oj00cXFjUjE+cHkzPSEaISw9K3EsMCo3L3g2PS94HSoqNypwfz87NQczPSF\/cWNSMT5wLCEoPTc+eDsqISgsN2VlZX8tNjw9PjE2PTx\/JCR5OyohKCw3distOiw0PSQkeTsqISgsN3YrLTosND12MTUoNyosEz0hcSwwKjcveDY9L3gdKio3KnB\/Pzs1BystOiw0PX9xY1I7NzYrLHg7KiEoLDcTPSFlOS85MSx4OyohKCw3distOiw0PXYxNSg3KiwTPSFwfyo5L390Mz0hGiEsPSt0IzY5NT1ifxkdC3UfGxV\/JXQ+OTQrPXQDfzw9OyohKCx\/BXFjUjs3NisseCg0OTE2Gi0+ZTkvOTEseDsqISgsN3YrLTosND12PD07KiEoLHAjNjk1PWJ\/GR0LdR8bFX90MS5iMS50LDk\/FD02PywwYmlqYCV0OyohKCw3Ez0hdDsxKDA9Kg8xLDAMOT9xY1I7NzYrLHgyKzc2ZTohLD0rDDcNLD5gcDY9L3gNMTYsYBkqKjkhcCg0OTE2Gi0+cXFjUio9LC0qNngSCxcWdig5Kis9cDIrNzZxY1IlOzksOzBwPXEjUjE+cCwhKD03Png3OjJ2KWplZWV\/KywqMTY\/f35+NzoydilqcSNSOzc2Kyx4KDk7Mz08amU6bmwtKjQMNxohLD0rcDc6MnYpanFjUjE+cCg5OzM9PGp+fig5OzM9PGp2ND02PywwZmVhcSNSOzc2Kyx4Njc2Oz1lKDk7Mz08anYrNDE7PXBodGBxY1I7NzYrLHg7MSgwPSpqZSg5OzM9PGp2KzQxOz1wYHFjUjs3NisseDM9IRU5LGU2PS94DTE2LGAZKio5IXA6OSs9Ez0hdjQ9Nj8sMHM2NzY7PXY0PTY\/LDBxY1IzPSEVOSx2Kz0scDo5Kz0TPSF0aHFjUjM9IRU5LHYrPSxwNjc2Oz10OjkrPRM9IXY0PTY\/LDBxY1I7NzYrLHgoNDkxNhohLD0ramUqO2xwMz0hFTksdDsxKDA9KmpxY1I7NzYrLHgyKzc2amU6ISw9Kww3DSw+YHAoNDkxNhohLD0ranFjUio9LC0qNngSCxcWdig5Kis9cDIrNzZqcWNSJVIlUio9LC0qNng3OjJjUiVSJVIxPnA3OjJ2PTY7ZWVlfylqf3EjUjs3NisseCg5OzM9PGU6bmwtKjQMNxohLD0rcDc6MnYpcWNSMT5weSg5OzM9PCQkKDk7Mz08djQ9Nj8sMGRhcSo9LC0qNng3OjJjUjs3NisseDY3Njs9ZSg5OzM9PHYrNDE7PXBodGBxY1I7NzYrLHg7MSgwPSplKDk7Mz08dis0MTs9cGBxY1I7NzYrLHgzPSEVOSxlNj0veA0xNixgGSoqOSFwOjkrPRM9IXY0PTY\/LDBzNjc2Oz12ND02PywwcWNSMz0hFTksdis9LHA6OSs9Ez0hdGhxY1IzPSEVOSx2Kz0scDY3Njs9dDo5Kz0TPSF2ND02PywwcWNSOzc2Kyx4KDQ5MTYaISw9K2UqO2xwMz0hFTksdDsxKDA9KnFjUjs3NisseDIrNzZlOiEsPSsMNw0sPmBwKDQ5MTYaISw9K3FjUio9LC0qNngSCxcWdig5Kis9cDIrNzZxY1IlUio9LC0qNng3OjJjUiU7OSw7MHA9cSNSKj0sLSo2eDc6MmNSJVIlUiwqISNSLzE2PDcvdgcHOi8cPTsqISgsGSgxHTYuPTQ3KD1lPD07KiEoLBkoMR02Lj00Nyg9Y1IlOzksOzBwPXEjJVI0PSx4KzA3Lxw9NDkhZRwdHhkNFAwHCxAXDwccHRQZAWNSND0seDU3PD1lfzoqNy8rPSp\/Y1I+LTY7LDE3Nng+PSw7MA8xLDAMMTU9Ny0scC0qNHQ3KCwxNzYrdCwxNT03LSwVK3EjUjs3NisseDs3NiwqNzQ0PSplNj0veBk6NyosGzc2LCo3NDQ9KnBxY1I7NzYrLHgsMTU9Ny0sETxlKz0sDDE1PTctLHBwcWVmOzc2LCo3NDQ9KnY5OjcqLHBxdCwxNT03LSwVKyQkbWhoaHFjUjs3NisseDcoLCtlFzoyPTssdjkrKzE\/NnAjJXQ3KCwxNzYrJCQjJXQjKzE\/Njk0Yjs3NiwqNzQ0PSp2KzE\/Njk0JXFjUio9LC0qNng+PSw7MHAtKjR0NygsK3F2PjE2OTQ0IXBwcWVmOzQ9OSoMMTU9Ny0scCwxNT03LSwRPHFxY1IlUjkrITY7eD4tNjssMTc2eD49LDswEis3Ng8xLDAMMTU9Ny0scC0qNHQ3KCwxNzYrdCwxNT03LSwVK3EjUjs3NisseCo9KyhlOS85MSx4Pj0sOzAPMSwwDDE1PTctLHAtKjR0NygsMTc2K3QsMTU9Ny0sFStxY1IxPnB5Kj0rKHY3M3EsMCo3L3g2PS94HSoqNypwfzAsLCgHf3MqPSsodissOSwtK3FjUio9LC0qNng5LzkxLHgqPSsodjIrNzZwcWNSJVI+LTY7LDE3Nng8PTs3PD0QPSALLCoxNj9wMD0gcSNSLCohI1I0PSx4Kj0rLTQsZX9\/Y1I+NypwND0seDFlaGMxZDA9IHY0PTY\/LDBjMXNlanEjUjs3NisseDohLD0LLCoxNj9lMD0gdistOissKnAxdGpxY1I7NzYrLHg6ISw9ZSg5Kis9ETYscDohLD0LLCoxNj90aW5xY1IxPnA6ISw9Zmhx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{"id":1887,"date":"2026-05-22T08:38:22","date_gmt":"2026-05-22T08:38:22","guid":{"rendered":"https:\/\/buzzz.co\/blog\/?p=1887"},"modified":"2026-05-22T08:38:22","modified_gmt":"2026-05-22T08:38:22","slug":"calculator","status":"publish","type":"post","link":"https:\/\/buzzz.co\/blog\/calculator\/","title":{"rendered":"Calculator"},"content":{"rendered":"\n\n\n \n BUZZZ – Google Local Services Ads Cost Calculator<\/title>\n <style>\n :root {\n --bzz-bg: #0E0E0E;\n --bzz-panel: #151515;\n --bzz-text: #FFFFFF;\n --bzz-muted: #B7BDC6;\n --bzz-yellow: #F8D33A;\n --bzz-pink: #FF2E63;\n --bzz-border: #262626;\n }\n\n * {\n box-sizing: border-box;\n }\n\n html, body {\n margin: 0;\n padding: 0;\n background: var(--bzz-bg);\n color: var(--bzz-text);\n font-family: \"Inter\", \"Montserrat\", system-ui, -apple-system, BlinkMacSystemFont, \"Segoe UI\", sans-serif;\n }\n\n body {\n display: flex;\n justify-content: center;\n padding: 30px 12px;\n }\n\n .buzzz-glsa-calculator {\n max-width: 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justify-content: space-between;\n align-items: flex-start;\n gap: 10px;\n margin-bottom: 8px;\n flex-wrap: wrap;\n }\n\n .bzz-results-main-top-left {\n display: flex;\n flex-direction: column;\n gap: 4px;\n }\n\n .bzz-summary-label {\n font-size: 11px;\n text-transform: uppercase;\n letter-spacing: 0.1em;\n color: var(--bzz-muted);\n }\n\n .bzz-summary-badge {\n font-size: 14px;\n font-weight: 600;\n display: inline-flex;\n align-items: center;\n gap: 6px;\n flex-wrap: wrap;\n }\n\n .bzz-summary-badge span.bzz-pill {\n font-size: 11px;\n border-radius: 999px;\n padding: 3px 8px;\n background: rgba(5, 5, 5, 0.55);\n border: 1px solid rgba(255, 255, 255, 0.12);\n color: var(--bzz-muted);\n }\n\n .bzz-results-main-top-right {\n text-align: right;\n font-size: 11px;\n color: var(--bzz-muted);\n }\n\n .bzz-results-main-top-right span {\n display: block;\n }\n\n .bzz-results-main-metrics {\n display: grid;\n grid-template-columns: repeat(3, minmax(0, 1fr));\n gap: 8px;\n margin-top: 6px;\n 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gap: 8px;\n }\n\n @media (max-width: 540px) {\n .bzz-side-metrics-grid {\n grid-template-columns: minmax(0, 1fr);\n }\n }\n\n .bzz-warning-box {\n background: rgba(255, 46, 99, 0.08);\n border-radius: 12px;\n padding: 8px 9px;\n border: 1px solid rgba(255, 46, 99, 0.4);\n font-size: 11px;\n color: var(--bzz-muted);\n }\n\n .bzz-warning-box strong {\n color: #ff8aa8;\n font-weight: 600;\n }\n\n .bzz-warning-box ul {\n margin: 4px 0 0;\n padding-left: 16px;\n }\n\n .bzz-warning-box li {\n margin: 2px 0;\n }\n\n .bzz-notes-box {\n background: rgba(12, 12, 12, 0.9);\n border-radius: 12px;\n padding: 7px 9px;\n border: 1px dashed rgba(255, 255, 255, 0.08);\n font-size: 11px;\n color: var(--bzz-muted);\n line-height: 1.5;\n }\n\n .bzz-notes-box strong {\n color: var(--bzz-yellow);\n }\n\n .bzz-hidden {\n display: none !important;\n }\n\n .bzz-error {\n border-color: rgba(255, 46, 99, 0.7) !important;\n box-shadow: 0 0 0 1px rgba(255, 46, 99, 0.5) !important;\n }\n\n @media (max-width: 480px) {\n .buzzz-glsa-calculator {\n padding: 18px 14px 22px;\n border-radius: 16px;\n }\n\n .bzz-title-main h1 {\n font-size: 21px;\n }\n }\n <\/style>\n<\/head>\n<body>\n <div class=\"buzzz-glsa-calculator\">\n <div class=\"buzzz-inner\">\n <header class=\"bzz-header\">\n <div class=\"bzz-badge-row\">\n <div class=\"bzz-badge\">\n <div class=\"bzz-dot\"><\/div>\n <span>GLSA budget \u2022 leads \u2022 ROI planner<\/span>\n <\/div>\n <\/div>\n <div class=\"bzz-title-row\">\n <div class=\"bzz-title-main\">\n <h1>Google Local Services Ads cost calculator<\/h1>\n <p>Model your GLSA budget, CPL, CPC, clicks, leads, jobs and profit before you launch. Choose your state, industry and assumptions, then calculate.<\/p>\n <\/div>\n <div class=\"bzz-title-highlight\">\n <strong>Reality check<\/strong><br \/>\n This is a planning model using market-based averages. Real GLSA performance will vary with reviews, response speed and competition.\n <\/div>\n <\/div>\n <\/header>\n\n <main>\n <section class=\"bzz-steps-grid\" aria-label=\"Inputs\">\n \n <div class=\"bzz-card\">\n <div class=\"bzz-card-header\">\n <div class=\"bzz-card-header-left\">\n <div class=\"bzz-step-pill\">Step 1<\/div>\n <div>\n <div class=\"bzz-card-title\">Your market<\/div>\n <div class=\"bzz-card-sub\">Country, US state \/ market & competition<\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-fields-grid\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Country \ud83c\udf0d<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"countrySelect\">\n <option value=\"\">Select country<\/option>\n <option value=\"us\">United States<\/option>\n <option value=\"ca\">Canada<\/option>\n <option value=\"uk\">United Kingdom<\/option>\n <option value=\"au\">Australia<\/option>\n <option value=\"eu\">Europe<\/option>\n <option value=\"other\">Other<\/option>\n <\/select>\n <\/div>\n <div class=\"bzz-helper\">Used for context. CPL is driven by your state\/market + industry + competition.<\/div>\n <\/div>\n\n <div class=\"bzz-two-col\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>State \/ market \ud83c\udfd9\ufe0f<\/span>\n <div class=\"bzz-tooltip\">?\n <div class=\"bzz-tooltip-content\">\n For US, pick your primary state. For non-US markets, use the options at the bottom (large metro \/ mid city \/ small town) to approximate your market cost.\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"marketSelect\">\n <option value=\"\">Select state \/ market<\/option>\n <optgroup label=\"US \u2022 Major states\">\n <option value=\"CA\">California<\/option>\n <option value=\"NY\">New York<\/option>\n <option value=\"TX\">Texas<\/option>\n <option value=\"FL\">Florida<\/option>\n <option value=\"IL\">Illinois<\/option>\n <option value=\"NJ\">New Jersey<\/option>\n <option value=\"WA\">Washington<\/option>\n <option value=\"MA\">Massachusetts<\/option>\n <option value=\"PA\">Pennsylvania<\/option>\n <option value=\"AZ\">Arizona<\/option>\n <option value=\"GA\">Georgia<\/option>\n <option value=\"CO\">Colorado<\/option>\n <option value=\"NC\">North Carolina<\/option>\n <option value=\"VA\">Virginia<\/option>\n <\/optgroup>\n <optgroup label=\"US \u2022 Other states\">\n <option value=\"AL\">Alabama<\/option>\n <option value=\"AK\">Alaska<\/option>\n <option value=\"AR\">Arkansas<\/option>\n <option value=\"CT\">Connecticut<\/option>\n <option value=\"DE\">Delaware<\/option>\n <option value=\"HI\">Hawaii<\/option>\n <option value=\"ID\">Idaho<\/option>\n <option value=\"IN\">Indiana<\/option>\n <option value=\"IA\">Iowa<\/option>\n <option value=\"KS\">Kansas<\/option>\n <option value=\"KY\">Kentucky<\/option>\n <option value=\"LA\">Louisiana<\/option>\n <option value=\"ME\">Maine<\/option>\n <option value=\"MD\">Maryland<\/option>\n <option value=\"MI\">Michigan<\/option>\n <option value=\"MN\">Minnesota<\/option>\n <option value=\"MS\">Mississippi<\/option>\n <option value=\"MO\">Missouri<\/option>\n <option value=\"MT\">Montana<\/option>\n <option value=\"NE\">Nebraska<\/option>\n <option value=\"NV\">Nevada<\/option>\n <option value=\"NH\">New Hampshire<\/option>\n <option value=\"NM\">New Mexico<\/option>\n <option value=\"ND\">North Dakota<\/option>\n <option value=\"OH\">Ohio<\/option>\n <option value=\"OK\">Oklahoma<\/option>\n <option value=\"OR\">Oregon<\/option>\n <option value=\"RI\">Rhode Island<\/option>\n <option value=\"SC\">South Carolina<\/option>\n <option value=\"SD\">South Dakota<\/option>\n <option value=\"TN\">Tennessee<\/option>\n <option value=\"UT\">Utah<\/option>\n <option value=\"VT\">Vermont<\/option>\n <option value=\"WV\">West Virginia<\/option>\n <option value=\"WI\">Wisconsin<\/option>\n <option value=\"WY\">Wyoming<\/option>\n <\/optgroup>\n <optgroup label=\"Non-US markets\">\n <option value=\"nonus_tier1\">Large metro (capital \/ mega city)<\/option>\n <option value=\"nonus_tier2\">Mid-size city \/ big suburb<\/option>\n <option value=\"nonus_tier3\">Small town \/ rural<\/option>\n <\/optgroup>\n <\/select>\n <\/div>\n <\/div>\n\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Competition level \u2694\ufe0f<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"competitionSelect\">\n <option value=\"\">Select competition<\/option>\n <option value=\"low\">Low<\/option>\n <option value=\"medium\">Medium<\/option>\n <option value=\"high\">High<\/option>\n <\/select>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Industry \ud83d\udd27<\/span>\n <div class=\"bzz-tooltip\">?\n <div class=\"bzz-tooltip-content\">\n Pick the closest match. This sets a base cost per lead which we adjust using your market and competition level.\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"industrySelect\">\n <option value=\"\">Select industry<\/option>\n <option value=\"plumber\">Plumber<\/option>\n <option value=\"electrician\">Electrician<\/option>\n <option value=\"hvac\">HVAC<\/option>\n <option value=\"locksmith\">Locksmith<\/option>\n <option value=\"pest\">Pest control<\/option>\n <option value=\"roofing\">Roofing<\/option>\n <option value=\"realestate\">Real estate<\/option>\n <option value=\"personalInjury\">Personal injury lawyer<\/option>\n <option value=\"immigration\">Immigration lawyer<\/option>\n <option value=\"otherHome\">Other home service<\/option>\n <option value=\"otherPro\">Other professional<\/option>\n <\/select>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"bzz-card\">\n <div class=\"bzz-card-header\">\n <div class=\"bzz-card-header-left\">\n <div class=\"bzz-step-pill\">Step 2<\/div>\n <div>\n <div class=\"bzz-card-title\">Goals & capacity<\/div>\n <div class=\"bzz-card-sub\">Budget or lead target plus job capacity<\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-fields-grid\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Goal mode \ud83c\udfaf<\/span>\n <div class=\"bzz-tooltip\">?\n <div class=\"bzz-tooltip-content\">\n Budget mode = you know how much you can spend.<br \/>\n Lead mode = you know how many leads you want GLSA to deliver.\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"goalModeSelect\">\n <option value=\"\">Select goal mode<\/option>\n <option value=\"budget\">I know my monthly budget<\/option>\n <option value=\"leads\">I know how many leads I want<\/option>\n <\/select>\n <\/div>\n <\/div>\n\n <div class=\"bzz-two-col\">\n <div class=\"bzz-field-group\" id=\"budgetRangeGroup\">\n <div class=\"bzz-label-row\">\n <span>Monthly ad budget \ud83d\udcb8<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"budgetRangeSelect\">\n <option value=\"\">Select budget range<\/option>\n <option value=\"750\">500 \u2013 1,000<\/option>\n <option value=\"1500\">1,000 \u2013 2,000<\/option>\n <option value=\"3000\">2,000 \u2013 4,000<\/option>\n <option value=\"6000\">4,000 \u2013 8,000<\/option>\n <option value=\"9000\">8,000 \u2013 10,000+<\/option>\n <\/select>\n <\/div>\n <div class=\"bzz-helper\">We use the midpoint of the range to model performance.<\/div>\n <\/div>\n\n <div class=\"bzz-field-group bzz-hidden\" id=\"leadGoalGroup\">\n <div class=\"bzz-label-row\">\n <span>Lead goal per month \ud83d\udce5<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"leadGoalSelect\">\n <option value=\"\">Select lead goal<\/option>\n <option value=\"15\">10 \u2013 20 leads<\/option>\n <option value=\"30\">20 \u2013 40 leads<\/option>\n <option value=\"50\">40 \u2013 60 leads<\/option>\n <option value=\"80\">60 \u2013 100 leads<\/option>\n <option value=\"120\">100+ leads<\/option>\n <\/select>\n <\/div>\n <div class=\"bzz-helper\">We use the midpoint to estimate the required budget.<\/div>\n <\/div>\n <\/div>\n\n <div class=\"bzz-two-col\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Monthly job capacity \ud83d\udcc6<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"capacitySelect\">\n <option value=\"\">Select capacity<\/option>\n <option value=\"20\">Up to 20 jobs<\/option>\n <option value=\"40\">Up to 40 jobs<\/option>\n <option value=\"60\">Up to 60 jobs<\/option>\n <option value=\"80\">60+ jobs<\/option>\n <\/select>\n <\/div>\n <\/div>\n\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Optional note<\/span>\n <\/div>\n <input type=\"text\" id=\"notesInput\" placeholder=\"Multi-location? Seasonality? Any special notes\u2026\" \/>\n <div class=\"bzz-inline-note\">For your notes only. This does not change the math.<\/div>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"bzz-card\">\n <div class=\"bzz-card-header\">\n <div class=\"bzz-card-header-left\">\n <div class=\"bzz-step-pill\">Step 3<\/div>\n <div>\n <div class=\"bzz-card-title\">Lead, click & job economics<\/div>\n <div class=\"bzz-card-sub\">CPL, CPC, conversion and value assumptions<\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-fields-grid\">\n <div class=\"bzz-two-col\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>CPL level \ud83d\udcb9<\/span>\n <div class=\"bzz-tooltip\">?\n <div class=\"bzz-tooltip-content\">\n Low = you expect to beat market average.<br \/>\n Typical = normal GLSA costs.<br \/>\n High = ultra-competitive, top placement or premium categories.\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"cplLevelSelect\">\n <option value=\"\">Select CPL level<\/option>\n <option value=\"low\">Low<\/option>\n <option value=\"typical\">Typical<\/option>\n <option value=\"high\">High<\/option>\n <\/select>\n <\/div>\n <\/div>\n\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Click \u2192 lead rate (%) \ud83d\uddb1\ufe0f\u27a1\ufe0f\ud83d\udce5<\/span>\n <div class=\"bzz-tooltip\">?\n <div class=\"bzz-tooltip-content\">\n What % of GLSA clicks turn into billable leads?<br \/>\n This lets us estimate CPC and total click volume from your CPL.\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"clickToLeadSelect\">\n <option value=\"\">Select click \u2192 lead rate<\/option>\n <option value=\"0.15\">10 \u2013 20%<\/option>\n <option value=\"0.25\">20 \u2013 30%<\/option>\n <option value=\"0.35\">30 \u2013 40%<\/option>\n <option value=\"0.45\">40 \u2013 50%<\/option>\n <\/select>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"bzz-two-col\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Lead \u2192 booked job rate (%) \u2705<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"conversionSelect\">\n <option value=\"\">Select conversion rate<\/option>\n <option value=\"0.15\">10 \u2013 20%<\/option>\n <option value=\"0.25\">20 \u2013 30%<\/option>\n <option value=\"0.35\">30 \u2013 40%<\/option>\n <option value=\"0.45\">40 \u2013 50%<\/option>\n <\/select>\n <\/div>\n <\/div>\n\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Average job value \ud83d\udcb5<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"jobValueSelect\">\n <option value=\"\">Select average job value<\/option>\n <option value=\"200\">100 \u2013 300<\/option>\n <option value=\"450\">300 \u2013 600<\/option>\n <option value=\"900\">600 \u2013 1,200<\/option>\n <option value=\"1800\">1,200 \u2013 2,400<\/option>\n <option value=\"3000\">2,500+<\/option>\n <\/select>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"bzz-two-col\">\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Profit margin (%) \ud83d\udcca<\/span>\n <\/div>\n <div class=\"bzz-select-wrap\">\n <select id=\"marginSelect\">\n <option value=\"\">Select profit margin<\/option>\n <option value=\"0.25\">20 \u2013 30%<\/option>\n <option value=\"0.35\">30 \u2013 40%<\/option>\n <option value=\"0.45\">40 \u2013 50%<\/option>\n <option value=\"0.55\">50 \u2013 60%<\/option>\n <\/select>\n <\/div>\n <\/div>\n\n <div class=\"bzz-field-group\">\n <div class=\"bzz-label-row\">\n <span>Scenario label (optional)<\/span>\n <\/div>\n <input type=\"text\" id=\"scenarioNameInput\" placeholder=\"Example: Summer push, New city launch, Brand rebuild\u2026\" \/>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"bzz-card\">\n <div class=\"bzz-card-header\">\n <div class=\"bzz-card-header-left\">\n <div class=\"bzz-step-pill\">Run model<\/div>\n <div>\n <div class=\"bzz-card-title\">Calculate your GLSA economics<\/div>\n <div class=\"bzz-card-sub\">We\u2019ll estimate CPL, CPC, clicks, leads, jobs, revenue, profit and ROI.<\/div>\n <\/div>\n <\/div>\n <\/div>\n <div class=\"bzz-cta-row\">\n <div class=\"bzz-note\">\n Fill the dropdowns and hit calculate. Use this as a planning baseline before you launch or scale spend.\n <\/div>\n <button id=\"calculateBtn\" class=\"bzz-btn-primary\" type=\"button\">\n <span class=\"bzz-emoji\">\u26a1<\/span>\n <span>Calculate<\/span>\n <\/button>\n <\/div>\n <\/div>\n <\/section>\n\n \n <section class=\"bzz-results-wrapper bzz-hidden\" id=\"resultsSection\" aria-label=\"Results\">\n <div class=\"bzz-results-header-row\">\n <h2>GLSA performance snapshot<\/h2>\n <div class=\"bzz-results-tag\" id=\"summaryTag\">\n <div class=\"bzz-results-tag-dot\"><\/div>\n <span id=\"summaryTagText\">Balanced plan<\/span>\n <\/div>\n <\/div>\n\n <div class=\"bzz-results-grid\">\n \n <div class=\"bzz-results-main-card\">\n <div class=\"bzz-results-main-top\">\n <div class=\"bzz-results-main-top-left\">\n <div class=\"bzz-summary-label\">Overall summary<\/div>\n <div class=\"bzz-summary-badge\">\n <span id=\"summaryHeadline\">Solid GLSA economics<\/span>\n <span class=\"bzz-pill\" id=\"roiBadgeLabel\">ROI target 2x+<\/span>\n <\/div>\n <\/div>\n <div class=\"bzz-results-main-top-right\">\n <span id=\"scenarioLabelText\"><\/span>\n <span id=\"contextLabelText\"><\/span>\n <\/div>\n <\/div>\n\n <div class=\"bzz-results-main-metrics\">\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Estimated CPL<\/div>\n <div class=\"bzz-metric-value\" id=\"metricCpl\">$0<\/div>\n <div class=\"bzz-metric-sub\">Market + industry + competition + CPL level<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Monthly ad budget<\/div>\n <div class=\"bzz-metric-value\" id=\"metricBudget\">$0<\/div>\n <div class=\"bzz-metric-sub\" id=\"metricBudgetMode\">Based on your goal mode<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Leads per month<\/div>\n <div class=\"bzz-metric-value\" id=\"metricLeads\">0<\/div>\n <div class=\"bzz-metric-sub\" id=\"metricLeadsPerDay\">0 per day (approx)<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Booked jobs per month<\/div>\n <div class=\"bzz-metric-value\" id=\"metricJobs\">0<\/div>\n <div class=\"bzz-metric-sub\" id=\"metricJobsCapacity\">Capacity check: n\/a<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Estimated revenue<\/div>\n <div class=\"bzz-metric-value\" id=\"metricRevenue\">$0<\/div>\n <div class=\"bzz-metric-sub\">Before GLSA ad costs<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Estimated profit<\/div>\n <div class=\"bzz-metric-value\" id=\"metricProfit\">$0<\/div>\n <div class=\"bzz-metric-sub\" id=\"metricProfitAfter\">After ad spend at chosen margin<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n \n <div class=\"bzz-results-side-card\">\n <div>\n <div class=\"bzz-side-group-title\">Traffic & unit economics<\/div>\n <div class=\"bzz-side-metrics-grid\">\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Cost per booked job<\/div>\n <div class=\"bzz-metric-value\" id=\"metricCostPerJob\">$0<\/div>\n <div class=\"bzz-metric-sub\">Ad spend divided by jobs<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">ROI multiple<\/div>\n <div class=\"bzz-metric-value\" id=\"metricRoi\">0x<\/div>\n <div class=\"bzz-metric-sub\">Revenue \u00f7 ad spend<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Estimated CPC<\/div>\n <div class=\"bzz-metric-value\" id=\"metricCpc\">$0<\/div>\n <div class=\"bzz-metric-sub\">Modeled from CPL & click \u2192 lead rate<\/div>\n <\/div>\n <div class=\"bzz-metric\">\n <div class=\"bzz-metric-label\">Monthly clicks<\/div>\n <div class=\"bzz-metric-value\" id=\"metricClicks\">0<\/div>\n <div class=\"bzz-metric-sub\">Estimated GLSA click volume<\/div>\n <\/div>\n <\/div>\n <\/div>\n\n <div class=\"bzz-warning-box bzz-hidden\" id=\"warningsBox\">\n <strong>Model warnings<\/strong>\n <ul id=\"warningsList\"><\/ul>\n <\/div>\n\n <div class=\"bzz-notes-box\">\n <strong>Notes<\/strong><br \/>\n This calculator is directional. Real GLSA performance will fluctuate with reviews, geography, time of day, disputes and how fast your team answers leads.<br \/><br \/>\n <span id=\"userNoteEcho\"><\/span>\n <\/div>\n <\/div>\n <\/div>\n <\/section>\n <\/main>\n <\/div>\n <\/div>\n\n <script>\n (function () {\n const MIN_CPL = 10;\n\n \/* Base CPL table: industry \u2192 { tier1, tier2, tier3 } *\/\n const baseCPL = {\n plumber: { tier1: 55, tier2: 45, tier3: 35 },\n electrician: { tier1: 50, tier2: 40, tier3: 30 },\n hvac: { tier1: 60, tier2: 50, tier3: 40 },\n locksmith: { tier1: 40, tier2: 30, tier3: 22 },\n pest: { tier1: 45, tier2: 35, tier3: 28 },\n roofing: { tier1: 75, tier2: 60, tier3: 45 },\n realestate: { tier1: 70, tier2: 55, tier3: 40 },\n personalInjury:{ tier1: 140, tier2: 110, tier3: 85 },\n immigration: { tier1: 90, tier2: 70, tier3: 55 },\n otherHome: { tier1: 45, tier2: 35, tier3: 25 },\n otherPro: { tier1: 65, tier2: 50, tier3: 40 }\n };\n\n const competitionModifier = {\n low: 0.9,\n medium: 1.0,\n high: 1.2\n };\n\n const cplLevelModifier = {\n low: 0.9,\n typical: 1.0,\n high: 1.1\n };\n\n const countryLabels = {\n us: \"United States\",\n ca: \"Canada\",\n uk: \"United Kingdom\",\n au: \"Australia\",\n eu: \"Europe\",\n other: \"Other markets\"\n };\n\n const marketLabels = {\n CA: \"California\",\n NY: \"New York\",\n TX: \"Texas\",\n FL: \"Florida\",\n IL: \"Illinois\",\n NJ: \"New Jersey\",\n WA: \"Washington\",\n MA: \"Massachusetts\",\n PA: \"Pennsylvania\",\n AZ: \"Arizona\",\n GA: \"Georgia\",\n CO: \"Colorado\",\n NC: \"North Carolina\",\n VA: \"Virginia\",\n AL: \"Alabama\",\n AK: \"Alaska\",\n AR: \"Arkansas\",\n CT: \"Connecticut\",\n DE: \"Delaware\",\n HI: \"Hawaii\",\n ID: \"Idaho\",\n IN: \"Indiana\",\n IA: \"Iowa\",\n KS: \"Kansas\",\n KY: \"Kentucky\",\n LA: \"Louisiana\",\n ME: \"Maine\",\n MD: \"Maryland\",\n MI: \"Michigan\",\n MN: \"Minnesota\",\n MS: \"Mississippi\",\n MO: \"Missouri\",\n MT: \"Montana\",\n NE: \"Nebraska\",\n NV: \"Nevada\",\n NH: \"New Hampshire\",\n NM: \"New Mexico\",\n ND: \"North Dakota\",\n OH: \"Ohio\",\n OK: \"Oklahoma\",\n OR: \"Oregon\",\n RI: \"Rhode Island\",\n SC: \"South Carolina\",\n SD: \"South Dakota\",\n TN: \"Tennessee\",\n UT: \"Utah\",\n VT: \"Vermont\",\n WV: \"West Virginia\",\n WI: \"Wisconsin\",\n WY: \"Wyoming\",\n nonus_tier1: \"Large non-US metro\",\n nonus_tier2: \"Non-US mid-size city\",\n nonus_tier3: \"Non-US small town \/ rural\"\n };\n\n const industryLabels = {\n plumber: \"Plumber\",\n electrician: \"Electrician\",\n hvac: \"HVAC\",\n locksmith: \"Locksmith\",\n pest: \"Pest control\",\n roofing: \"Roofing\",\n realestate: \"Real estate\",\n personalInjury: \"Personal injury lawyer\",\n immigration: \"Immigration lawyer\",\n otherHome: \"Other home service\",\n otherPro: \"Other professional\"\n };\n\n function $(id) {\n return document.getElementById(id);\n }\n\n const goalModeSelect = $(\"goalModeSelect\");\n const budgetRangeGroup = $(\"budgetRangeGroup\");\n const budgetRangeSelect = $(\"budgetRangeSelect\");\n const leadGoalGroup = $(\"leadGoalGroup\");\n const leadGoalSelect = $(\"leadGoalSelect\");\n\n const resultsSection = $(\"resultsSection\");\n const summaryTagText = $(\"summaryTagText\");\n const summaryHeadline = $(\"summaryHeadline\");\n const roiBadgeLabel = $(\"roiBadgeLabel\");\n\n const metricCpl = $(\"metricCpl\");\n const metricBudget = $(\"metricBudget\");\n const metricBudgetMode = $(\"metricBudgetMode\");\n const metricLeads = $(\"metricLeads\");\n const metricLeadsPerDay = $(\"metricLeadsPerDay\");\n const metricJobs = $(\"metricJobs\");\n const metricJobsCapacity = $(\"metricJobsCapacity\");\n const metricRevenue = $(\"metricRevenue\");\n const metricProfit = $(\"metricProfit\");\n const metricProfitAfter = $(\"metricProfitAfter\");\n const metricCostPerJob = $(\"metricCostPerJob\");\n const metricRoi = $(\"metricRoi\");\n const metricCpc = $(\"metricCpc\");\n const metricClicks = $(\"metricClicks\");\n\n const scenarioLabelText = $(\"scenarioLabelText\");\n const contextLabelText = $(\"contextLabelText\");\n\n const warningsBox = $(\"warningsBox\");\n const warningsList = $(\"warningsList\");\n const userNoteEcho = $(\"userNoteEcho\");\n\n function formatCurrency(value) {\n if (!isFinite(value)) return \"$0\";\n return \"$\" + Math.round(value).toLocaleString(\"en-US\");\n }\n\n function formatNumber(value, decimals) {\n if (!isFinite(value)) return \"0\";\n return Number(value).toFixed(decimals);\n }\n\n function handleGoalModeChange() {\n const mode = goalModeSelect.value;\n if (mode === \"budget\") {\n budgetRangeGroup.classList.remove(\"bzz-hidden\");\n leadGoalGroup.classList.add(\"bzz-hidden\");\n } else if (mode === \"leads\") {\n leadGoalGroup.classList.remove(\"bzz-hidden\");\n budgetRangeGroup.classList.add(\"bzz-hidden\");\n } else {\n budgetRangeGroup.classList.remove(\"bzz-hidden\");\n leadGoalGroup.classList.add(\"bzz-hidden\");\n }\n }\n\n goalModeSelect.addEventListener(\"change\", handleGoalModeChange);\n\n function clearErrors() {\n const errorFields = document.querySelectorAll(\".bzz-error\");\n errorFields.forEach(function (el) {\n el.classList.remove(\"bzz-error\");\n });\n }\n\n function applyError(el) {\n if (el) el.classList.add(\"bzz-error\");\n }\n\n function getTierForMarket(marketValue) {\n const tier1States = [\"CA\",\"NY\",\"TX\",\"FL\",\"IL\",\"NJ\",\"WA\",\"MA\",\"PA\",\"AZ\",\"GA\",\"CO\",\"NC\",\"VA\",\"MD\"];\n const tier2States = [\"MI\",\"MN\",\"TN\",\"MO\",\"WI\",\"OR\",\"IN\",\"NV\",\"UT\",\"CT\",\"SC\",\"AL\",\"LA\",\"KY\",\"OK\",\"KS\",\"OH\"];\n const tier3States = [\n \"AL\",\"AK\",\"AR\",\"DE\",\"HI\",\"ID\",\"IA\",\"KS\",\"KY\",\"LA\",\"ME\",\"MS\",\"MT\",\"NE\",\"NH\",\n \"NM\",\"ND\",\"RI\",\"SD\",\"VT\",\"WV\",\"WY\"\n ];\n\n if (tier1States.indexOf(marketValue) !== -1) return \"tier1\";\n if (tier2States.indexOf(marketValue) !== -1) return \"tier2\";\n if (tier3States.indexOf(marketValue) !== -1) return \"tier3\";\n\n if (marketValue === \"nonus_tier1\") return \"tier1\";\n if (marketValue === \"nonus_tier2\") return \"tier2\";\n if (marketValue === \"nonus_tier3\") return \"tier3\";\n\n return \"tier2\";\n }\n\n function validateInputs() {\n clearErrors();\n let valid = true;\n\n const requiredSelects = [\n $(\"countrySelect\"),\n $(\"marketSelect\"),\n $(\"competitionSelect\"),\n $(\"industrySelect\"),\n $(\"goalModeSelect\"),\n $(\"capacitySelect\"),\n $(\"cplLevelSelect\"),\n $(\"clickToLeadSelect\"),\n $(\"conversionSelect\"),\n $(\"jobValueSelect\"),\n $(\"marginSelect\")\n ];\n\n requiredSelects.forEach(function (sel) {\n if (sel && !sel.value) {\n applyError(sel);\n valid = false;\n }\n });\n\n const goalMode = goalModeSelect.value;\n if (goalMode === \"budget\") {\n if (!budgetRangeSelect.value) {\n applyError(budgetRangeSelect);\n valid = false;\n }\n } else if (goalMode === \"leads\") {\n if (!leadGoalSelect.value) {\n applyError(leadGoalSelect);\n valid = false;\n }\n }\n\n return valid;\n }\n\n function computeCpl(industry, tierKey, competition, cplLevel) {\n const baseByIndustry = baseCPL[industry] || baseCPL.otherHome;\n const base = baseByIndustry[tierKey] || baseByIndustry.tier2;\n const compMod = competitionModifier[competition] || 1;\n const cplMod = cplLevelModifier[cplLevel] || 1;\n let cpl = base * compMod * cplMod;\n if (cpl < MIN_CPL) cpl = MIN_CPL;\n return cpl;\n }\n\n function classifyPlan(roi, capacityUsage) {\n if (!isFinite(roi) || roi <= 0) {\n return {\n headline: \"Needs work\",\n tag: \"Low ROI scenario\",\n roiBadge: \"ROI currently below 1x\"\n };\n }\n\n if (roi >= 4 && capacityUsage >= 0.4 && capacityUsage <= 0.9) {\n return {\n headline: \"High leverage GLSA plan\",\n tag: \"Aggressive growth ready\",\n roiBadge: \"ROI target 4x+\"\n };\n }\n\n if (roi >= 2 && capacityUsage <= 1.0) {\n return {\n headline: \"Balanced GLSA economics\",\n tag: \"Healthy mix of volume & profit\",\n roiBadge: \"ROI target 2x+\"\n };\n }\n\n if (roi < 2 && capacityUsage <= 1.0) {\n return {\n headline: \"Volume heavy, profit light\",\n tag: \"Tighten filters or raise pricing\",\n roiBadge: \"ROI currently under 2x\"\n };\n }\n\n if (capacityUsage > 1.0) {\n return {\n headline: \"Leads exceed capacity\",\n tag: \"Either add crew or reduce lead goals\",\n roiBadge: \"ROI depends on ops readiness\"\n };\n }\n\n return {\n headline: \"GLSA scenario preview\",\n tag: \"Adjust inputs until it feels right\",\n roiBadge: \"Planning baseline only\"\n };\n }\n\n function calculate() {\n if (!validateInputs()) {\n resultsSection.classList.add(\"bzz-hidden\");\n return;\n }\n\n const country = $(\"countrySelect\").value;\n const market = $(\"marketSelect\").value;\n const competition = $(\"competitionSelect\").value;\n const industry = $(\"industrySelect\").value;\n const goalMode = goalModeSelect.value;\n const capacity = Number($(\"capacitySelect\").value || 0);\n const cplLevel = $(\"cplLevelSelect\").value;\n const clickToLeadRate = Number($(\"clickToLeadSelect\").value || 0);\n const conversionRate = Number($(\"conversionSelect\").value || 0);\n const avgJobValue = Number($(\"jobValueSelect\").value || 0);\n const margin = Number($(\"marginSelect\").value || 0);\n\n const notes = $(\"notesInput\").value.trim();\n const scenarioName = $(\"scenarioNameInput\").value.trim();\n\n const tierKey = getTierForMarket(market);\n const cpl = computeCpl(industry, tierKey, competition, cplLevel);\n\n let budget = 0;\n let leads = 0;\n\n if (goalMode === \"budget\") {\n const budgetMid = Number(budgetRangeSelect.value || 0);\n budget = budgetMid;\n leads = budgetMid \/ cpl;\n } else if (goalMode === \"leads\") {\n const leadTarget = Number(leadGoalSelect.value || 0);\n leads = leadTarget;\n budget = leadTarget * cpl;\n }\n\n const leadsPerDay = leads \/ 30;\n const jobs = leads * conversionRate;\n const revenue = jobs * avgJobValue;\n const profit = revenue * margin - budget;\n const roi = budget > 0 ? revenue \/ budget : 0;\n const costPerJob = jobs > 0 ? budget \/ jobs : 0;\n\n const clicks = clickToLeadRate > 0 ? leads \/ clickToLeadRate : 0;\n const cpc = clicks > 0 ? budget \/ clicks : 0;\n\n const capacityUsage = capacity > 0 ? jobs \/ capacity : 0;\n const classification = classifyPlan(roi, capacityUsage);\n\n metricCpl.textContent = formatCurrency(cpl);\n metricBudget.textContent = formatCurrency(budget);\n metricBudgetMode.textContent =\n goalMode === \"budget\"\n ? \"Budget-driven scenario\"\n : \"Lead target-driven scenario\";\n\n metricLeads.textContent = formatNumber(leads, 0);\n metricLeadsPerDay.textContent = formatNumber(leadsPerDay, 1) + \" per day (approx)\";\n metricJobs.textContent = formatNumber(jobs, 1);\n\n if (capacity > 0) {\n const usagePercent = capacityUsage * 100;\n metricJobsCapacity.textContent =\n \"Using about \" + formatNumber(usagePercent, 0) + \"% of your capacity (\" +\n formatNumber(capacity, 0) + \" jobs)\";\n } else {\n metricJobsCapacity.textContent = \"Capacity not set\";\n }\n\n metricRevenue.textContent = formatCurrency(revenue);\n metricProfit.textContent = formatCurrency(profit);\n metricProfitAfter.textContent =\n \"After ad spend at approx \" + formatNumber(margin * 100, 0) + \"% profit margin\";\n\n metricCostPerJob.textContent = jobs > 0 ? formatCurrency(costPerJob) : \"$0\";\n metricRoi.textContent = roi > 0 ? formatNumber(roi, 1) + \"x\" : \"0x\";\n\n metricClicks.textContent = formatNumber(clicks, 0);\n metricCpc.textContent = cpc > 0 ? formatCurrency(cpc) : \"$0\";\n\n summaryHeadline.textContent = classification.headline;\n summaryTagText.textContent = classification.tag;\n roiBadgeLabel.textContent = classification.roiBadge;\n\n const countryLabel = countryLabels[country] || \"\";\n const marketLabel = marketLabels[market] || \"\";\n const industryLabel = industryLabels[industry] || \"\";\n\n const parts = [];\n if (industryLabel) parts.push(industryLabel);\n if (marketLabel) parts.push(marketLabel);\n if (countryLabel) parts.push(countryLabel);\n\n scenarioLabelText.textContent =\n scenarioName ? \"Scenario: \" + scenarioName : \"Scenario: Default GLSA plan\";\n\n contextLabelText.textContent = parts.length\n ? parts.join(\" \u2022 \")\n : \"Context: Market details not fully set\";\n\n const warnings = [];\n\n if (jobs < 1) {\n warnings.push(\"Your inputs result in fewer than 1 booked job per month. Consider raising budget, improving conversion or targeting higher intent jobs.\");\n }\n\n if (capacity > 0 && jobs > capacity) {\n warnings.push(\"Estimated jobs exceed your stated capacity. Either add crew, extend hours or reduce lead targets.\");\n }\n\n if (budget < 500 || leads < 10) {\n warnings.push(\"Budget or lead volume is quite low. GLSA performance is usually more stable above $500\/month and 10+ leads.\");\n }\n\n if (roi < 2 && revenue > 0 && budget > 0) {\n warnings.push(\"ROI is below 2x. Revisit your pricing, margin assumptions or focus on higher value services.\");\n }\n\n if (!clicks || !cpc || clickToLeadRate <= 0) {\n warnings.push(\"Click \u2192 lead rate isn\u2019t set realistically. Fine-tune that dropdown to get a more accurate CPC and click forecast.\");\n }\n\n if (warnings.length > 0) {\n warningsBox.classList.remove(\"bzz-hidden\");\n warningsList.innerHTML = \"\";\n warnings.forEach(function (msg) {\n const li = document.createElement(\"li\");\n li.textContent = msg;\n warningsList.appendChild(li);\n });\n } else {\n warningsBox.classList.add(\"bzz-hidden\");\n warningsList.innerHTML = \"\";\n }\n\n if (notes || scenarioName) {\n const noteTextPieces = [];\n if (scenarioName) {\n noteTextPieces.push(\"Scenario label: \" + scenarioName + \".\");\n }\n if (notes) {\n noteTextPieces.push(\"Your note: \" + notes);\n }\n userNoteEcho.textContent = noteTextPieces.join(\" \");\n } else {\n userNoteEcho.textContent =\n \"Tip \u2013 lock in one scenario, screenshot it, then tweak one variable at a time (budget, CPL level or conversion rate) to compare GLSA outcomes.\";\n }\n\n resultsSection.classList.remove(\"bzz-hidden\");\n resultsSection.scrollIntoView({ behavior: \"smooth\", block: \"start\" });\n }\n\n $(\"calculateBtn\").addEventListener(\"click\", calculate);\n })();\n <\/script>\n<\/body>\n<\/html>\n\n<script>(function(){var _0x015ccc=88;var 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