GLSA budget • leads • ROI planner
Google Local Services Ads cost calculator
Model your GLSA budget, CPL, CPC, clicks, leads, jobs and profit before you launch. Choose your state, industry and assumptions, then calculate.
Reality check
This is a planning model using market-based averages. Real GLSA performance will vary with reviews, response speed and competition.
This is a planning model using market-based averages. Real GLSA performance will vary with reviews, response speed and competition.
Step 1
Your market
Country, US state / market & competition
Country 🌍
Used for context. CPL is driven by your state/market + industry + competition.
State / market 🏙️
?
For US, pick your primary state. For non-US markets, use the options at the bottom (large metro / mid city / small town) to approximate your market cost.
Competition level ⚔️
Industry 🔧
?
Pick the closest match. This sets a base cost per lead which we adjust using your market and competition level.
Step 2
Goals & capacity
Budget or lead target plus job capacity
Goal mode 🎯
?
Budget mode = you know how much you can spend.
Lead mode = you know how many leads you want GLSA to deliver.
Lead mode = you know how many leads you want GLSA to deliver.
Monthly ad budget 💸
We use the midpoint of the range to model performance.
Lead goal per month 📥
We use the midpoint to estimate the required budget.
Monthly job capacity 📆
Optional note
For your notes only. This does not change the math.
Step 3
Lead, click & job economics
CPL, CPC, conversion and value assumptions
CPL level 💹
?
Low = you expect to beat market average.
Typical = normal GLSA costs.
High = ultra-competitive, top placement or premium categories.
Typical = normal GLSA costs.
High = ultra-competitive, top placement or premium categories.
Click → lead rate (%) 🖱️➡️📥
?
What % of GLSA clicks turn into billable leads?
This lets us estimate CPC and total click volume from your CPL.
This lets us estimate CPC and total click volume from your CPL.
Lead → booked job rate (%) ✅
Average job value 💵
Profit margin (%) 📊
Scenario label (optional)
Run model
Calculate your GLSA economics
We’ll estimate CPL, CPC, clicks, leads, jobs, revenue, profit and ROI.
Fill the dropdowns and hit calculate. Use this as a planning baseline before you launch or scale spend.
GLSA performance snapshot
Balanced plan
Overall summary
Solid GLSA economics
ROI target 2x+
Estimated CPL
$0
Market + industry + competition + CPL level
Monthly ad budget
$0
Based on your goal mode
Leads per month
0
0 per day (approx)
Booked jobs per month
0
Capacity check: n/a
Estimated revenue
$0
Before GLSA ad costs
Estimated profit
$0
After ad spend at chosen margin
Traffic & unit economics
Cost per booked job
$0
Ad spend divided by jobs
ROI multiple
0x
Revenue ÷ ad spend
Estimated CPC
$0
Modeled from CPL & click → lead rate
Monthly clicks
0
Estimated GLSA click volume
Model warnings
Notes
This calculator is directional. Real GLSA performance will fluctuate with reviews, geography, time of day, disputes and how fast your team answers leads.
This calculator is directional. Real GLSA performance will fluctuate with reviews, geography, time of day, disputes and how fast your team answers leads.
